55+ Best Customer Reviews Sites (Industry Specifics)

General Business Review Sites

1. Google My Business

Google My Business is nothing but having a profile for your business listed on Google. It is as simple as how when you do a search for a local shop, store, or place of business it shows up on Google with ratings and reviews for it.The platform remains most popular and also the most used because of the visibility it brings and also because it is connected to the most popular search engine in the world—Google. GMB has over 4000+ categories that you can choose from when you are listing on it. Make sure you select the best possible category along with relevant details and specifics for greater ranking when someone looks up suggestions for businesses operating in your category.

Pros:

It has a worldwide presence and is not restricted or more popular in any one geographical area.
Immediately establishes an online presence for your business for free.
Your business will start making appearances in Google Maps and regional business listings.
It gives your customers and patrons an opportunity to rate and review your business, increasing its chances of being stumbled upon by new audiences.
By including the right set of keywords in your GMB profile you can even ensure better SEO and start ranking much better. Plus you can link to your website directly from the GMB profile page.

Cons:

Google Reviews are permanent and cannot be gotten rid of. So, you have to be mindful not to receive negative reviews which can seriously bring your ratings down.
Sometimes rivals or competitors can leave fake reviews or ratings which will again have a negative impact on your business.

2. Yelp

Yelp is a widely used review platform for local businesses like restaurants, salons, and service providers. It allows customers to leave detailed reviews, criticisms, and opinions of a business. And Yelp is also used by audiences to discover new and favourable places to visit as the platform tends to push businesses with favourable reviews.

Pros:

Go-to platform for the hospitality and service industry.
Yelp has Elite reviewers who can help bring an additional layer of credibility for businesses.
Reviewers can attach media with their reviews like photos and videos.

Cons:

There are some that say Yelp tends to favor businesses that pay them to advertise.
The filtering system that Yelp uses has been known to filter authentic reviews.
Getting rid of or removing negative reviews can be a real hassle.

3. Better Business Bureau (BBB)

BBB is a nonprofit organization that hands out accreditations to businesses based on their integrity, customer, and service quality. It operates in the United States and Canada and is highly reputed for being able to resolve disputes that arise between a consumer and business.

Pros:

Since you have an accreditation your business will instantly be more trustworthy as opposed to a competitor that doesn’t.
Allows you to easily track complaints filed by customers and resolve them without incurring too much backlash from a public audience
As the number of customers grow so does your business. And as your business grows, if you have favorable reviews, your BBB rating goes up too.

Cons:

You have to pay for the accreditation.
Does not have the biggest impact on SEO so don’t rely on it for any search ranking opportunity.

4. Facebook Reviews

Reviews on Facebook work a lot like the ones on Google. If your business has a page on Facebook, or a seller account on Facebook Marketplace—your followers and customers are allowed to leave you reviews and ratings directly associated with your page.

Pros:

Facebook is owned by Meta which also owns Instagram. This makes sharing of content or review easy and fast across social media.
Brings more visibility on social media with opportunities to be suggested to customers of other businesses similar to yours.
Can be beneficial in building a community around your customers.

Cons:

Reviews are public and cannot be turned off unless the page disables the review feature entirely.
Reviews are public and cannot be turned off unless the page disables the review feature entirely.
Requires constant engagement to maintain a good rating.

5. Trustpilot

Trustpilot is a global review collection platform used by many big and small e-commerce companies. It is primarily adopted by many service based companies. Even our brand Feedspace, which is a SaaS tool, is listed as a business on Trustpilot.

Pros:

Search engines trust this site. Hence it will be one of the first results to show up in search results.
This offers opportunities at better rankings.
You can feature reviews from verified customers to add to authenticity.
You can respond to the reviews publicly and build connection with your customers.

Cons:

Their free version has limited tools for review management. Hence, a much better alternative would be Feedspace.
The platform is heavily misused by competitors to leave fake reviews and bring down ratings.
Fake ratings and reviews can be hard to filter out..

6. SiteJabber

SiteJabber is a pretty old site founded all the way back in 2007. This makes it a great platform to list on for leveraging ranking opportunities. It primarily focuses on online business and e-commerce ventures. In fact it currently has over 50,000 businesses listed on it!

Pros:

Great for online businesses and e-commerce since many of your competitors will also be listed there.
A reviewer has the option to attach images and videos. This can help make reviews more authentic.

Cons:

There is very limited control if you use the free plan.
Recently ran into some issues with the FTC for misrepresenting and featuring reviews from audiences that had never even used the product in question.
Due to this reason it is very prone to having fake reviews from disgruntled customers, ex-employees, and even rival business owners.

7. Yahoo! Local Listings

Yahoo! Local used to be a popular directory for finding local service providers like plumbers, electricians, painters, and even therapists. In its heyday it could be compared to being the Yellow Pages of the internet. But as Yahoo! Fell in user base and visitor count, so did the listings on it. If you were to visit it now, it reads more like a blog covering topics like “Top 10 Moving Companies In The Mid West”. However, it still has its pros.

Pros:

Helps gain visibility in searches on Yahoo search. For those who still use it.
You would be surprised to know that Yahoo! Still has a significant user base. Apparently as much as 60% of adults aged 18-24 are using Yahoo at least monthly, along with 51% of those between the ages of 25 and 44.

Cons:

Does not have a reach anywhere close to Google My Business.
Review system is a bit stagnant and might feel underdeveloped compared to other sites.

8. Citysearch

If you’re looking for dining, entertainment, retail, travel, and other services in a particular city then Citysearch is the answer. Operating since 1995, it provides multiple details related to businesses operating in different sectors. Details like contact information, maps, driving directions, editorial content, and user reviews.

Pros:

Great for local businesses like corner stores, mom and pop shops, farmers markets, and restaurants.
Has multiple listings from the United States so it is popular among consumers there.
Provides editorial content like articles, recommendations, guides, and other reading materials for audiences.

Cons:

Not as reputed or popular as Yelp or Google My Business
Has minimal effect on SEO compared to other platforms.
Restricted only to the continental United States.
Limited reach in other countries especially in Europe and Asia.

9. Mouthshut

Mouthshut is an Indian review platform. Let’s get that out of the way. If you aren’t operating in India then it wouldn’t make sense for you to be listed here. That said, it has over 800,000 products and services listed across 400+ categories. It also has a mobile application for both iOS and Android, which makes it accessible to many more users.

Pros:

It has a strong presence in India and many Indian consumers flock to it for checking reviews and ratings.
Businesses can claim and respond to reviews.

Cons:

No point in using it outside of the Indian subcontinent.
As with other platforms fake reviews and even scams can be an issue.

10. Consumer Reports

Consumer Reports is a nonprofit organization based in the USA. They take up independent reviewing and advocacy of products and services. They even dabble in independent journalism. Audiences trust this website for their unbiased reviewing and reporting on home appliances, vehicles, and electronics.

Pros:

Trusted by consumers for its unbiased and research-backed reviews.
No issues with any fake reviews.

Cons:

While it isn’t a con exactly, you or your business cannot directly influence the reviews or reports.
Audiences wishing to access the reports will need to pay for a detailed version..

11. Consumer Affairs

Consumer Affairs is a review site founded by an ex-Associated Press executive and editor. It is a bit like Consumer Reports helping consumers make informed buying decisions.

Pros:

Has a premium business program for review management.
Has the option to display verified reviews.

Cons:

Uses a paid model for businesses to get more benefits.

12. Yellow Pages

Yellow Pages is a business directory that was originally published as a physical book. Over time it transitioned into an online platform. And it collects reviews and maintains business listings.

Pros:

A certain generation is well familiar with this platform and might have even used the physical books back in the day.
Can make use of paid advertising to get more visibility.

Cons:

Less popular compared to Google and Yelp.
Not a lot of people have adopted the review system so you’ll find significantly fewer ratings here.

13. Manta.com

Niche industries like legal services, automotive, contractors, healthcare providers, etc. have been using Manta.com for over 20 years to list their offerings. They also have added digital marketing services which take care of things like advertising campaigns, SEO, and website making.

Pros:

Primarily operates in the United States so it has a massive audience there.
They have good consulting services for SEO, website creation, Pay-per-click, and listing management.
They have a business management software which aims to help small businesses grow their operations.

Cons:

It is mostly for residents of the US. Does not have a reach globally.
Can be a bit biased and caters to home improvement style businesses as that’s where their top paying clients come from.

SaaS Product Customer Review Sites

1. G2

G2 is a platform that hosts reviews and listings for software and services. It is especially popular among the SaaS community. It features verified customer reviews from actual users, and this is beneficial for SaaS business owners that want to build social proof. It’s also been famously called the Yelp of SaaS companies. Feedspace even has a direct integration with the platform to help import reviews and feature it on a Wall of Love.

Pros:

Holds high regard in the software as a service community.
User reviews come with a verified badge.
Businesses can directly and publicly respond to any review.
Due to its popularity and domain authority, G2 helps with better ranking in search results.
G2 listing pages can be highly customized to feature video banners and other media to convey your message better.

Cons:

Rankings can be influenced by competitors and rivals.
You will need to pay for access to better insights and dashboards.
Whether your reviews are outdated, negative, or even inaccurate—G2 will not allow you to remove them.

2. Capterra

Capterra in simple terms is an online marketplace. It connects prospective buyers with software vendors and vice-versa. It even provides detailed reviews and guides through their own research to help their audiences select a particular software.

Pros:

Has been operating since 1999 so it has a lot of authority online.
Covers a large number of software categories.
High value in terms of SEO and discoverability for your brand.
Users can filter their requirements down to fine tune and select the best possible tool for their needs.
Capterra has their in-house advisors to help users select a specific software.

Cons:

It has a pay-to-rank feature which can be a bit unfair to brands with leaner budgets.
Since the filters play a big role, the person listing a company needs to pay attention to the last detail and ensure the listing does not miss out on any information.
Capterra advisors might sometimes be biased or incentivized to promote certain products over others.

3. TrustRadius

TrustRadius is a trusted B2B software review platform that provides in-depth, detailed reviews written by verified users.

Pros:

Focuses on detailed, high-quality reviews.
Businesses can engage with reviewers and address concerns.
Strong credibility due to strict verification process.
Free listing options available.

Cons:

Smaller user base compared to G2 and Capterra.
Requires more effort from businesses to collect reviews.
No instant lead generation compared to competitors.

4. Product Hunt

Product Hunt is a community-driven platform for discovering and promoting new tech products, software, and startups. It is particularly popular for launching innovative software solutions.

Pros:

Ideal for early-stage startups and new product launches.
Strong community engagement and upvote-based ranking.
Can drive significant traffic and initial user adoption.
Helps with visibility among tech-savvy audiences.

Cons:

Competitive landscape requires strong marketing for success.
Short-lived visibility—products get pushed down as new launches appear.
Not suitable for long-term review collection.

5. GoodFirms

GoodFirms is a research and review platform that helps businesses find top software companies, service providers, and products.

Pros:

Combines research and user reviews for credibility.
Offers rankings based on performance, features, and market presence.
Free and paid listing options available.
Strong focus on B2B software and IT services.

Cons:

Limited user base compared to G2 and Capterra.
Requires businesses to actively manage their profiles.
Pay-to-play model for enhanced visibility.

6. SourceForge

SourceForge is one of the oldest platforms for software discovery, especially for open-source and enterprise solutions. It provides user ratings, reviews, and software downloads.

Pros:

Strong presence in the open-source community.
Free listing options available.
Great for developer-focused software solutions.
Provides download and direct integration features.

Cons:

Less focus on mainstream SaaS solutions.
User interface is outdated compared to modern review platforms.
Lower engagement compared to G2 and Capterra.

7. SoftwareSuggest

SoftwareSuggest is a B2B software discovery and review platform that helps businesses compare different software solutions.

Pros:

Provides personalized recommendations based on business needs.
Offers free and premium listing options.
Allows businesses to generate leads through inquiries.
Good SEO ranking for software-related searches.

Cons:

Pay-to-rank model influences visibility.
Reviews are often shorter and less detailed.
Not as widely recognized as G2 or Capterra.

8. Software Advice

Software Advice, owned by Gartner, is a software recommendation platform that provides expert advice and user reviews to help businesses choose the right tools.

Pros:

Expert-curated recommendations improve credibility.
Strong brand authority from Gartner.
Covers a wide range of software categories.
Free and premium listing options for businesses.

Cons:

Reviews are not as in-depth as TrustRadius.
Focuses more on recommendations rather than organic reviews.
Can be costly for businesses to achieve high visibility.

9. GetApp

GetApp is a software discovery platform that helps businesses compare different SaaS solutions based on user reviews and feature analysis.

Pros:

Strong comparison tools for software evaluation.
High domain authority benefits SEO.
Allows users to filter software by industry, pricing, and features.
Integrated with Capterra and Software Advice (all owned by Gartner).

Cons:

Competitor rankings may influence visibility.
Pay-to-rank model impacts search placement.
Limited customization for business profiles without paid plans.

Travel and Hospitality Review Sites

1. TripAdvisor

TripAdvisor is a globally recognized travel review platform where users share their experiences related to hotels, restaurants, attractions, and travel services. It plays a crucial role in influencing travel decisions through user-generated reviews, ratings, and rankings.

Pros:

Strong global presence, widely trusted for travel and hospitality reviews.
Businesses can engage with customers by responding to reviews.
High domain authority, which improves SEO rankings for listed businesses.
Allows users to post photos and detailed reviews for credibility.

Cons:

Fake or biased reviews can be a challenge.
Negative reviews can significantly impact business reputation.
Businesses must actively manage their profiles to maintain high ratings.

2. Booking.com

Booking.com is a popular online travel agency (OTA) that allows users to book hotels, vacation rentals, and other accommodations while also leaving reviews based on their stays.

Pros:

Reviews are only from verified guests, ensuring authenticity.
High traffic platform, giving businesses more exposure.
Businesses can directly manage their listings and respond to reviews.
Provides a structured rating system for various aspects (cleanliness, service, location, etc.).

Cons:

High commission fees for businesses listed on the platform.
Negative reviews can impact booking rates significantly.
Some users leave brief, less detailed reviews, which may not fully reflect quality.

3. Airbnb

Airbnb is a leading platform for vacation rentals, allowing property owners to list their spaces while guests can book short-term stays and leave reviews.

Pros:

Reviews are only from verified guests who have completed a stay.
Helps hosts build trust and credibility with detailed guest feedback.
Helps hosts build trust and credibility with detailed guest feedback.
Positive reviews increase listing visibility and booking rates.

Cons:

Hosts cannot remove negative reviews, making reputation management crucial.
Fake or biased reviews can occasionally occur.
Some guests leave vague or unfair reviews that impact the host’s ratings.

4. Foursquare

Foursquare is a location-based review and discovery platform where users check in to businesses, leave ratings, and provide recommendations. It is popular for restaurants, bars, and retail stores.

Pros:

Engaging check-in feature helps businesses attract foot traffic.
Users can leave quick tips and detailed reviews.
Good for local SEO and online discoverability.
Allows businesses to track customer visits and engagement data.

Cons:

Less popular compared to Google My Business and Yelp.
Primarily used in urban areas, limiting reach for businesses in smaller towns.
Fake check-ins and spam reviews can sometimes appear.

Home Services Review Sites

1. Angi (formerly Angie’s List)

Angi is a review and marketplace platform that connects users with local service professionals, such as plumbers, electricians, and contractors. It is known for its verified reviews and strict rating system.

Pros:

Verified reviews help maintain credibility.
Covers a wide range of home service categories.
Businesses can respond to reviews and engage with customers.
High domain authority improves SEO for listed businesses.

Cons:

Requires a paid membership for premium visibility.
Difficult to remove negative or unfair reviews.
Some users complain about aggressive upselling from Angi.

2. HomeAdvisor

HomeAdvisor is a platform that helps homeowners find and hire trusted service professionals for home improvement projects. It connects users with pre-screened local contractors.

Pros:

Pre-screened professionals ensure reliability and trust.
Businesses get leads directly from users searching for services.
Offers a cost estimator tool for home improvement projects.
High visibility for service-based businesses.

Cons:

Businesses must pay for leads, regardless of whether they convert.
Complaints about irrelevant or low-quality leads.
Customer support for businesses can be inconsistent.

3. Thumbtack

Thumbtack is an online marketplace that connects customers with local professionals across various service categories, including home improvement, photography, and personal training.

Pros:

Covers a wide range of service categories beyond home improvement.
Businesses can set their own pricing and service areas.
Pay-per-lead model helps control costs.
Direct messaging system allows businesses to communicate with potential customers.

Cons:

Competitive bidding can drive prices down.
Some leads may not be high quality or may not convert.
Requires active profile management to stay competitive.

4. HomeStars

HomeStars is a Canadian-based review platform focused on home service professionals. It helps homeowners find, review, and hire contractors for renovation and repair work.

Pros:

Strong presence in the Canadian home services market.
Verified reviews add credibility.
Businesses can showcase their work with photos and detailed project descriptions.
Helps homeowners find trusted local professionals.

Cons:

Limited presence outside Canada.
Pay-to-play model affects visibility.
Some businesses report challenges in removing fake or unfair reviews.

5. Healthcare Review Sites

1. Healthgrades

Healthgrades is a leading healthcare review platform that helps patients find and review doctors, hospitals, and other healthcare providers based on experience, patient feedback, and specialty.

Pros:

Covers a wide range of medical professionals and hospitals.
Provides detailed doctor profiles, including qualifications and specialties.
High domain authority improves search engine visibility for listed doctors.
Patients can book appointments directly through the platform.

Cons:

Negative reviews cannot be easily removed, which may impact reputation.
Some listings may have outdated or incomplete information.
Doctors have limited control over their profile unless they claim it.

2. Vitals

Vitals is a healthcare directory and review site that helps patients find and compare doctors, specialists, and healthcare facilities based on user reviews and ratings.

Pros:

Free for patients to use and leave reviews.
Provides detailed profiles with doctor specialties, locations, and accepted insurance plans.
High visibility in healthcare-related search results.
Allows patients to compare multiple doctors easily.

Cons:

Some reviews may be biased or unverified.
Difficult for doctors to remove or dispute negative reviews.
Some profiles may contain inaccurate or outdated information.

3. RateMDs

RateMDs is a popular doctor rating and review platform where patients can leave feedback about their experiences with healthcare providers.

Pros:

Simple, user-friendly interface for finding and reviewing doctors.
Patients can rate doctors based on staff, punctuality, helpfulness, and knowledge.
Doctors can claim and manage their profiles.
High-ranking site in medical-related searches.

Cons:

Reviews may be unverified and open to manipulation.
Some medical professionals report difficulty in removing false reviews.
Limited features compared to larger platforms like Healthgrades.

4. Doctor.com

Doctor.com is a healthcare marketing and reputation management platform that helps doctors and medical practices manage their online presence and patient reviews.

Pros:

Integrates with multiple healthcare review sites for reputation management.
Helps doctors generate and manage patient reviews.
Offers SEO and marketing tools to improve online visibility.
Verified reviews add credibility.

Cons:

Primarily a paid service for healthcare professionals.
Smaller database compared to Healthgrades and Vitals.
Limited organic user engagement compared to free review platforms.

Automotive Review Sites

1. DealerRater

DealerRater is a specialized review platform for car dealerships, allowing customers to rate their experiences with salespeople, service departments, and overall dealership operations.

Pros:

Verified customer reviews help ensure authenticity.
Dealerships can engage with customers by responding to reviews.
High visibility in automotive-related searches.
Allows users to rate specific salespeople, improving trust and transparency.

Cons:

Negative reviews can be difficult to remove.
Some dealerships may manipulate ratings by soliciting only positive reviews.
Limited coverage outside the U.S. and Canada.

2. CarGurus

CarGurus is a car-buying and research platform that includes dealer reviews, price comparisons, and market analysis to help users find the best vehicle deals.

Pros:

Offers expert reviews in addition to customer feedback.
Provides comprehensive vehicle pricing and cost-of-ownership data.
Helps users compare different car models easily.
Strong reputation in the automotive industry for unbiased insights.

Cons:

Some users report misleading pricing due to hidden dealer fees.
Paid dealership memberships get priority listings, making organic visibility harder.
Customer service complaints from dealers regarding lead quality.

3. Edmunds

Edmunds is a trusted automotive review platform providing expert car reviews, dealership ratings, and a car comparison tool for buyers.

Pros:

Offers expert reviews in addition to customer feedback.
Provides comprehensive vehicle pricing and cost-of-ownership data.
Helps users compare different car models easily.
Strong reputation in the automotive industry for unbiased insights.

Cons:

Dealer reviews are not as detailed as those on DealerRater or CarGurus.
Some users report outdated pricing information.
Not as interactive as peer-to-peer review platforms.

4. Cars.com

Cars.com is an online marketplace for buying and selling new and used vehicles, with dealer and customer reviews to guide purchasing decisions.

Pros:

Large inventory of vehicles from private sellers and dealerships.
Verified dealership reviews provide reliability.
Strong search functionality with detailed car comparisons.
Allows direct communication with sellers.

Cons:

Some dealerships pay for premium placement, affecting search results.
Complaints about slow customer support for issue resolution.
Some listings may not be updated in real-time.

E-commerce and Product Review Sites

1. Amazon Customer Reviews

Amazon Customer Reviews is one of the most influential review platforms, where customers leave feedback on products sold on Amazon. Reviews include star ratings, text descriptions, photos, and verified purchase badges.

Pros:

High visibility due to Amazon's massive user base.
Verified purchase reviews add credibility.
Customers can upload images and videos for detailed insights.
Helpful upvotes allow the best reviews to be prioritized.

Cons:

Fake reviews and review manipulation are common issues.
Businesses have little control over removing negative reviews.
Algorithm changes can affect review visibility.

2. Influenster

Influenster is a product discovery and review platform where users review beauty, skincare, food, and lifestyle products, often receiving free samples in exchange for feedback.

Pros:

Strong community engagement and detailed product reviews.
Great for brands looking to generate user-generated content.
Users often provide in-depth reviews with photos and videos.
Offers social proof and influencer marketing opportunities.

Cons:

Reviews can sometimes be biased due to free product incentives.
Less relevant for non-consumer product categories.
Primarily U.S.-focused, with limited global reach.

3. TestFreaks

TestFreaks aggregates expert and user-generated reviews for a wide range of products, including electronics, appliances, and automotive accessories.

Pros:

Combines expert and consumer reviews for a balanced view.
Covers multiple industries, from tech gadgets to household products.
Helps brands and retailers collect and showcase customer feedback.
Offers API integration for businesses to display reviews on their websites.

Cons:

Not as well-known or widely used as Amazon or Influenster.
Some categories have limited user reviews.
Businesses may need to pay for premium features.

4. Shopify

Shopify allows merchants to collect and display product reviews on their online stores through built-in review features and third-party apps.

Pros:

Helps e-commerce businesses build trust and credibility.
Reviews are fully controlled by store owners (with moderation options).
Can integrate with third-party apps for advanced review management.
Encourages higher conversions by displaying social proof.

Cons:

Less organic traffic compared to major review platforms like Amazon.
Some review plugins require additional costs.
Merchants can filter reviews, which may reduce transparency.

Food and Dining Review Sites

1. Zomato

Zomato is a popular restaurant discovery and review platform that allows users to find, rate, and review restaurants, cafes, and bars. It also offers food delivery services in many regions.

Pros:

Extensive restaurant database with global coverage.
User-generated reviews and ratings help with decision-making.
High-ranking platform that boosts restaurant visibility.
Provides menu details, photos, and pricing for better transparency.

Cons:

Fake reviews and biased ratings can be an issue.
Algorithm changes can impact restaurant rankings.
Some restaurants complain about high commission fees for delivery services.

2. OpenTable

OpenTable is a restaurant reservation platform that also features customer reviews and ratings for dining experiences. It allows users to book tables and leave feedback after their visit.

Pros:

Verified reviews from diners who actually visited the restaurant.
Seamless reservation system for both users and restaurant owners.
Helps restaurants manage bookings and reduce no-shows.
High domain authority improves restaurant SEO.

Cons:

Limited to restaurants that use OpenTable’s reservation system.
Some users find the interface outdated compared to competitors.
Restaurants pay fees for each reservation made through the platform.

3. Uber Eats

Uber Eats is a food delivery platform that also allows customers to rate and review restaurants and delivery experiences.

Pros:

Millions of users provide constant feedback and ratings.
Verified reviews help maintain quality standards.
High visibility for restaurants partnering with Uber Eats.
Seamless integration with Uber’s ecosystem.

Cons:

Restaurants have limited control over negative reviews.
Some users leave ratings based on delivery experience rather than food quality.
High commission fees for restaurant partners.

4. Eat24 (Defunct – Acquired by Grubhub)

Eat24 was a food delivery and review platform that allowed users to order food online and leave reviews, but it was acquired by Grubhub in 2017.

Pros:

Previously had a large user base with reliable restaurant reviews.
Offered discounts and promotions for loyal customers.

Cons:

No longer operates independently since merging with Grubhub.
Users had to transition to Grubhub’s ecosystem for reviews and orders.

Real Estate Review Sites

1. Zillow

Zillow is one of the largest real estate marketplaces, offering property listings, home value estimates (Zestimates), and agent reviews to help buyers, sellers, and renters make informed decisions.

Pros:

Extensive database of homes for sale and rent across the U.S.
Zestimates provide an estimate of a home's market value.
Allows buyers and sellers to connect with real estate agents directly.
Offers user reviews and ratings for real estate agents.

Cons:

Zestimates can sometimes be inaccurate.
Some listings may be outdated or incorrect.
Agents pay for leads, which can affect visibility rankings.

2. Redfin

Redfin is a real estate brokerage and listing platform that provides home search tools, real estate agent services, and market insights.

Pros:

Lower commission fees for sellers compared to traditional brokerages.
Provides highly accurate real estate market data.
Redfin agents are salaried, reducing sales pressure on clients.
Detailed neighborhood insights and school ratings.

Cons:

Limited availability in some markets compared to Zillow.
Some customers report mixed experiences with Redfin agents.
Less focus on agent reviews compared to Zillow and Realtor.com.

3. Realtor.com

Realtor.com is a real estate listing platform affiliated with the National Association of Realtors (NAR), offering MLS-sourced property listings and agent reviews.

Pros:

Reliable, up-to-date listings pulled directly from MLS databases.
Features detailed property and neighborhood insights.
Provides verified agent reviews for buyers and sellers.
Strong search filters for finding properties based on user preferences.

Cons:

Less market influence than Zillow in terms of home value estimates.
Some users find the interface less intuitive.
Limited visibility for for-sale-by-owner (FSBO) listings.

10. Employment and Career Review Sites

1. Glassdoor

Glassdoor is a company review and job search platform where employees and former employees can anonymously rate companies, share salary information, and review workplace culture.

Pros:

Provides honest, firsthand employee insights on company culture and management.
Offers salary transparency with reported compensation data.
Employers can respond to reviews and showcase their brand.
Features job listings and interview experiences.

Cons:

Some reviews may be biased or exaggerated.
Difficult for employers to remove false or misleading reviews.
Paid employer accounts get more visibility.

2. Indeed

Indeed is a job search engine that also includes company reviews, salary insights, and interview experiences from current and former employees.

Pros:

Extensive job listings and employer reviews in one platform.
Offers salary estimates based on user submissions.
Anonymous reviews provide insights into work-life balance and job satisfaction.
Free for job seekers, with additional tools like resume building.

Cons:

Some reviews may be less detailed compared to Glassdoor.
Companies can pay to boost job postings, affecting organic visibility.
Spam job listings and duplicate postings can clutter search results.

3. Vault

Vault is a career intelligence and employer review platform that provides rankings, insider company insights, and industry-specific career advice.

Pros:

Focuses on in-depth employer research and rankings.
Offers career guides, resume tips, and interview insights.
Highly detailed reviews, particularly for law, finance, and consulting industries.
Provides insider knowledge on company culture and career growth.

Cons:

Not as widely used as Glassdoor or Indeed.
Some reports and insights require a paid subscription.
Limited user-generated reviews compared to competitors.

Financial & Banking Review Sites

1. DepositAccounts

DepositAccounts is a banking review platform that provides users with insights into interest rates, bank account comparisons, and customer reviews of financial institutions.

Pros:

Offers detailed comparisons of savings accounts, CDs, and interest rates.
Features user-generated reviews for banks and credit unions.
Provides real-time tracking of interest rate changes.
Independent analysis helps consumers make informed banking decisions.

Cons:

Limited coverage outside the U.S.
Some smaller banks and credit unions may not have enough reviews.
The interface can feel overwhelming due to excessive financial data.

2. MyBankTracker

MyBankTracker is a financial comparison and review site that helps users find the best banks, credit cards, loans, and other financial products based on customer feedback and expert analysis.

Pros:

Covers a wide range of financial products beyond bank accounts.
Includes in-depth expert reviews and financial advice.
Provides real user reviews and ratings for banks and credit unions.
Offers comparisons on fees, interest rates, and account features.

Cons:

Some banks may have fewer user reviews compared to larger platforms.
Certain financial product recommendations may be influenced by affiliate partnerships.
The website's design can be cluttered for first-time users.

Legal Review Sites

1. Avvo (Legal Professionals)

Avvo is a legal directory and review platform where clients can rate and review attorneys based on their experience. It also provides lawyer profiles, ratings, and a Q&A forum for legal advice.

Pros:

Provides lawyer ratings based on experience, client reviews, and peer endorsements.
Users can ask legal questions and receive free guidance from attorneys.
Extensive attorney database covering various legal specialties.
Helps lawyers improve their online visibility and credibility.

Cons:

Some attorneys dispute the accuracy of Avvo’s rating system.
Paid profiles get more visibility, affecting organic rankings.
Difficult for attorneys to remove negative or misleading reviews.

2. Lawyers.com

Lawyers.com is a legal resource and attorney directory that allows users to search for lawyers by practice area, location, and client reviews.

Pros:

Provides verified attorney listings with client and peer reviews.
Offers legal articles and resources for users seeking legal help.
Allows users to compare multiple lawyers before making a decision.
Covers a wide range of legal fields, from family law to business law.

Cons:

Some profiles have limited client reviews, making comparisons harder.
Lawyers must pay for premium visibility.
The website design can feel outdated compared to newer legal directories.

How to Leverage Customer Reviews to Grow your Business

Use Testimonials in Email Campaigns

Cold email campaigns are very hard to succeed with. Trust me, I should know. There have been multiple times I've tried and seen only mediocre results.

But one small change helped. I've warmed up my cold emails by adding video testimonials to them. In my opinion, it makes them feel more human because seeing another happy customer can be the push a potential lead needs to hit that “Book a Demo” button.

Share Testimonials in Demo Calls

Demo calls are the one place where you can show testimonials to a potential lead organically. Let me explain.

In my demo calls, when someone mentions a challenge, I straight away follow up with a testimonial from a customer who faced the same issue. I show them how we solved it by making it seem like a trivial issue they don't even need to be concerned about. It’s relatable, persuasive, and, best of all, authentic.

But for this to work you must have a good idea of the most common pain points related to your industry. Make a list of it and collect testimonials addressing those so that you have a library you can quickly look up. You don't want to fumble on a demo call looking for that one testimonial while sharing your screen.

Share Testimonials in Demo Calls

Demo calls are the one place where you can show testimonials to a potential lead organically. Let me explain.

In my demo calls, when someone mentions a challenge, I straight away follow up with a testimonial from a customer who faced the same issue. I show them how we solved it by making it seem like a trivial issue they don't even need to be concerned about. It’s relatable, persuasive, and, best of all, authentic.

But for this to work you must have a good idea of the most common pain points related to your industry. Make a list of it and collect testimonials addressing those so that you have a library you can quickly look up. You don't want to fumble on a demo call looking for that one testimonial while sharing your screen.

Share Testimonials on Social Media

We can all be a bit lazy when it comes to posting on social media. It just feels like too much effort at times. And this is why I always repurpose content for Instagram, LinkedIn, Twitter, or even TikTok posts.

One way I've managed to do this is to put together a quick edit of snippets of video testimonials. I've even suggested this to so many of my freelance clients and they've loved it!

However, don't just take a video testimonial and upload it. Add subtitles, bold headlines, cover images, relevant music or SFX, and captions that serve as a strong hook.

Use Testimonials in Retargeting Ads

If you don't know what a retargeting ad is, I highly recommend learning about it here. If you already know what it is, read on.

A whopping 37% of consumers click on retargeted ads because they like the product shown. If they pack such a punch already, why not further increase their potential? Show video testimonials to potential leads who have already looked at your business.

Imagine this: you've spent days online, debating a purchase. Out of nowhere, someone you know praises the product, uses it, or decides to buy it. Suddenly, the product seems so much more desirable, doesn't it?

That’s the power of testimonials. They resonate with leads already interested in your product, giving them the final push to purchase. Bring video testimonials to your retargeting ads and thank me later.

Add Testimonials to Your Pricing Page

9 out of 10 conversion dreams often die on the pricing page. It's a psychological thing. Up until then, the lead would have seen all the benefits and features of your product.

But putting a price tag on it—that's what could cause them to back out at the last moment. An easy solution to avoid this is to emphasize the value you'll provide and how it outweighs the cost. But you don't want to do this yourself.

Let your existing customers make the sale by praising your pricing and benefits in a video testimonial. When people see others investing confidently, they're more likely to do so themselves. So, add testimonials to your pricing page!

Include Testimonials in Proposals

Check out this guide on how to make a good proposal first. Because I'm not just going to tell you to plaster testimonials on your PowerPoint (or Canva, since that's what everyone uses now) presentations and expect results.

But once you've got a strong template for a proposal down, embed video testimonials to them. They will only make your case stronger and show that there are clients who care enough to leave you a glowing review.

Have a Dedicated “Customer Stories” Page

Let's say you've got tons of video testimonials. Are you going to just sit and watch them all by yourself? Why don’t you share some with the rest of us?

Design a dedicated page on your website where visitors can explore a library of success stories. Call it whatever you want — customer stories, real-life stories, [product name] in action, etc. And try to organize them by industry, use case, or the type of customer.

Feature Testimonials in Webinars

Most webinars are just a sales pitch in disguise. I don't blame you though—I've done it too.

You could however break the monotony by adding video testimonials. And let others share their excitement about your product, instead of it being just you.

Attach Testimonials in Onboarding Emails

Congrats, you've made a sale! But that is not where it ends. The time to focus on retention begins as soon as the transaction goes through.

How to Add Customer Reviews on Your Website

Feedspace was created with exactly this end goal in kind. To give the power of managing and leveraging customer reviews into the hands of the business. After all the reviews and testimonials are for your business and not for the platform they are being left behind on.

You can get started with Feedspace and start collecting video testimonials in just a few steps.

Sign Up: Go to our sign up page and use any email or a Google account to create an account.

Get Onboarded: Once in, you will be given a quick Feedspace walkthrough. You’ll get both a new workspace and a dashboard just for yourself.

Build Forms: Design your very own video testimonial forms with Feedspace’s form builder. You can have a new form up and ready to start using in under five minutes!

Start Collecting: Share the form as a QR code or through the link provided and let your users start sending in those testimonials!

Manage: Access and interact with all your testimonials anytime, anywhere from your Feedspace dashboard!

And that is all. Setting up and using a Feedspace account to start collecting video testimonials is that easy. No prior technical knowledge or expertise needed. Just plug and play!