Marketing Statistics for 2024

Below is a quick overview of changing social media demographics and usage, which networks are growing, and how engaged users are.

• In 2024, there are expected to be 5.17 billion social media users worldwide.
• The average person uses 6.7 different social networks per month.
• Internet users spend an average of 143 minutes per day on social media, a slight decline from previous years.
• TikTok is the fastest-growing platform with a 100% user growth rate between 2020 and 2022. Between quarter 3 2022 and quarter 3 2023, TikTok's monthly active users grew 13%.
• The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.

Growth may seem slow because so many people already use social media. This means there are still huge opportunities for marketers and advertisers.

With users on multiple platforms, brands need to take a multi-channel approach. Make use of emerging platforms like TikTok to reach new audiences and stand out from the competition.

As organic reach decreases on most platforms, paid social media advertising is essential for reaching your target audience. Learn more about social advertising stats to shape your strategy.

• Total spending on social media advertising is projected to reach $219.8 billion in 2024.
• By 2028, $255.8 billion of social media ad spending is expected to come from mobile.
• Total ad spend growth is forecasted at 6.1% in 2024.
• Social media ads account for 28.8% of all digital advertising spend.
• Businesses allocate around 8.7% of their total revenue to their advertising budget.

• 47% of marketers will use more AI (Source)
• 46% of B2B companies will invest in account-based marketing (Source)
• 45% of marketers will use more social marketing tools (Source)
• 43% of marketers will use more marketing analytics tools (Source)
• 42% of marketers will use more video marketing tools (Source)
• 41% of B2B companies will invest in video marketing (Source)
• 81% of non-executive B2B employees help make company purchase decisions (Source)
• 76% of B2B companies have a formal marketing plan (Source)

• B2B companies usually spend 9.7% of their budget on marketing (CMO Survey)
• 45% of B2B companies will spend more on content marketing in the next year (CMI)
• 69% of B2B marketers will spend more on video marketing in 2024 (CMI)
• Digital ad spending will reach $645.8 billion by 2024 (eMarketer)

• Websites with testimonials saw a 45% traffic increase compared to those without. (Yotpo)
• Having 10 or more reviews boosted traffic by 15 to 20% on Google Business listings. (Big Commerce)
• Improving star ratings from 3 to 5 stars can raise Google clicks by up to 25%. (Bright Local)
• Businesses with 5 stars earned 69% of total clicks among top Google listings. (Bright Local)
• Reviews are 9.8% of total search engine ranking factors. (Search Engine Watch)

• 64% of businesses think chatbots will help them give better, personalized support to their customers.
• 93% of marketers enjoy gamification, which turns tasks into fun games.
• 88% of B2B marketers plan to turn 10 to 30% of their content into interactive formats.
• ChatGPT, a popular AI tool, is mainly used by tech and education companies.
• 42% of marketers want to spend more on virtual reality (VR) and augmented reality (AR).
• 33% of marketers who don’t use automation or artificial intelligence (AI) now plan to do so.
• 34% of retail customers are okay with talking to AI chatbots instead of live support agents.

• Google's algorithm considers over 200 factors when ranking a website.
• A quarter of small business websites don't have an H1 tag.
• It's well-known that content marketing is crucial for business growth—brands that blog have 434% more indexed pages than those that don't.
• 46% of all Google searches are for local products or services.
• Approximately 92% of keywords have ten or fewer searches per month.
• If local SEO is important for your brand, you're in luck since 28% of local searches lead to a purchase within 24 hours.

• 86% of consumers want more video content from their favorite brands.
• 73% of customers are more likely to spend with a fully transparent brand.
• 76% of brands used marketing automation in the past year.
• In 2024, 42% of businesses plan to increase their spending on AR and VR strategies.
• US ecommerce revenue grew by 7% from 2021 to 2022. By 2023, it was expected to reach $1,001.5 billion.
• About 60% of marketers are unfamiliar with or don't understand their Core Web Vitals.
• Video marketing is the most favored media tactic among content marketers.
• 49% of businesses say they grow revenue faster by using video content.