Most businesses collect testimonials here and there. A message after a project. A quick ask on WhatsApp. A form link in an email footer. That works when you are small, but once you start growing, you realise something.
You need more than random feedback. You need a proper testimonial collection system that brings in stories consistently.
This is where a dedicated testimonials campaign makes sense. It gives you a clear plan, a fixed timeline, and a repeatable process.
And when you combine that with the right testimonial collection software, you turn something chaotic into something predictable. Let’s break it down step by step.
When you need a dedicated campaign
You know you need a full campaign when:
- You have a product launch coming
- You are preparing for paid ads and need proof
- Your landing pages feel empty
- You want to scale review campaigns instead of waiting
- You need fresh customer feedback every month
- Your sales team is asking for updated proof
- You have many happy customers but no structured way to gather their stories
A campaign helps you collect reviews, videos, and quotes in a focused burst of time so you can reuse them for months.
Step by step workflow
A simple campaign has five parts. Keep it clean and predictable.
1. Identify your best customers
Choose customers who recently got results, gave positive support messages, or completed a successful delivery. These people respond fastest.
2. Decide the format
Mix text, video, audio, and screenshots. If you want high trust, prioritise video testimonial campaigns because people connect instantly to real faces.
3. Create the message
Write a short, friendly request. Not corporate. Not generic. Something human.
For example:
“Hey, we are building a new set of customer stories this month. If you are open to sharing a short review or a quick video, it would help a lot.”
4. Build your workflow
Give customers choices. A link for text. A button for video. A simple form. A place to upload files. This is where testimonial collection software like Feedspace helps because everything goes into one dashboard.
5. Set reminders
Most customers forget. A soft reminder after four days and another one after a week can double participation. Keep the tone warm. You are asking for a favour, not assigning homework.
Tools and tech to simplify the process
If you try to run campaigns manually, you will drown in messages.
This is why you need tools. Here is what helps:
1. Testimonial management software
A simple way to send requests, automate workflow, collect text, audio, and video, and approve everything from one place. No chasing. No messy folders.
2. Video testimonial software
If your campaign is focused on videos, video testimonial software can be used, This tools give customers a direct recording link with no setup.
3. Email or CRM automation
Automate the follow-ups based on open rates or clicks. This is important for review automation because you want consistency without manually reminding every customer.
4. Short forms
Use one-page forms with three to four questions. The shorter it is, the higher the completion rate.
5. Social channels
Some of your best content will come from casual phone videos. Give customers the option to reply through WhatsApp, Instagram, or LinkedIn if that is easier for them.
The goal is simple. Remove friction so the flow is fast and natural.
Metrics to track
A good campaign is not judged by how many messages you send. It is judged by how many people respond and how many stories you can actually use.
Track:
- Response rate
- Number of usable testimonials
- Number of video submissions
- Time taken per testimonial
- Cost per testimonial when using ads or outreach
- Impact on conversions after adding new proof
When you monitor these numbers, every campaign gets sharper.
Examples of successful campaigns
Here are patterns from industry/brands that run testimonial campaigns well:
- A fitness brand runs monthly story weeks where clients record progress videos
- A SaaS company collects 40 videos in 10 days by using a Feedspace request link and reminder flow
- A coaching brand runs seasonal review campaigns with story prompts based on milestones
- An e-commerce brand uses influencers and repeat buyers to gather fast UGC that turns into ad content
- A service company records short founder interviews of clients and repurposes them into case studies
The common theme is consistency. Not intensity. They treat testimonials like content, not a one-time request.
Conclusion
A testimonial campaign is one of the easiest ways to upgrade your trust, influence, and conversions. It gives you clarity, structure, and momentum. When you combine a clean workflow with the right testimonial collection software, you get reviews, videos, and customer stories without chasing anyone.
Start small. Pick ten customers. Send the first batch. Improve your flow each time. Soon, your business will have more proof than you ever imagined.
If you want the easiest way to run these campaigns, Feedspace gives you the full flow from request to publish with almost no effort. Try Feedspace now.
