Why Testimonial Pages on Websites Are Essential for Building Trust and Boosting Conversions

Introduction

To scale any business over the digital front. Trust building is the most crucial factor that's required. With a lot of options available to end customers. Ensuring that you have solid online credibility gives you the best chance of customers choosing you.

Credibility is built in different ways. With testimonials being one of the best to do that. Customer testimonials will help in the smooth decision-making of new customers.

There's a set of things you need to ensure to get this overall game of credibility building right. That's what you'd be made clear with this blog.

What is a Testimonial Page?

The testimonial page is a place to showcase audio, video, and text testimonials from one place. The simple goal of this is to build trust and credibility with new website visitors and help them decide on your service/product.

Case studies and third-party reviews also help with credibility building. Consider that as 2 different touchpoints that you can set up after the testimonials page is taken care of first.

Why Businesses Need a Dedicated Website Testimonials Page?

As a business owner, making things easy for your customers should be your priority. Be it their journey over the website, product understanding, credibility building, purchase, service, etc.

Specifically speaking about credibility building, having a dedicated website testimonials page will ensure that your customers have a space where they can cross-check your claims, clear their doubts, see other's perspectives, and decide if you are the right fit for their needs.

Consider having a clean testimonial page on your website that has everything segregated meaningfully and doesn't let the customer wander around trying to find something.

Few businesses prefer having a specific type of testimonial page. By which we mean, the page would consist of either text, video, or audio testimonials. There's no force that you need to do it this way alone. If segregated well, you can have a testimonial page that shows all formats from one place in a beautiful and relevant way. Feedspace can help you set this up in a few minutes.

Why a Testimonial Page is Crucial for Your Website?

With fundamental understanding, let's dive deep and understand 5 noteworthy pointers that justify why a testimonial page is crucial for your business growth and what you need to do to make the best out of them.

Builds Trust and Credibility

With businesses claiming anything under the sun. Customers are sceptical when it comes to online purchases. It's psychologically rooted in them to follow what others do and say as right. Taking the first step into something without prior examples is not what customers usually do.

Let's say you have a testimonials page, there's a few crucial things you need to ensure so that you hit the authenticity mark right.

Customer Images: Showcase pictures of customers in their testimonials. Encourage customers to upload pictures, or else get permission from them to upload them yourself if you can find that from their social handle.

Company Logos: Showcase relevant logos inside the testimonial. It can be the company your customer is part of or a business that has directly purchased from you through a B2B collaboration.

Source to the Testimonial: If you are showcasing testimonials by importing across the internet. Provide an option for viewers to go to the source of testimonials. This increases trust.

LinkedIn or Relevant Link: Add the LinkedIn profile or relevant link of the testimonial provider to further enhance authenticity with new customers.

Boosts Conversions and Sales

When you showcase social proof rightly. It would skyrocket your sales and scale your business over the long-term aspect. Showcasing testimonials can boost your conversion rate upwards of 270%. Not 50% or 100%, it's a whopping 270%.

Apart from speaking all of this and some stats, here's a recent case study. of a cafe that used a dedicated testimonials page to help them increase footfall and conversion.

Enhances SEO and User Engagement

Google loves fresh valuable content that's being infused and engaged upon. It naturally pushes your organic SEO ranking and boosts engagement.

When customers are considering purchasing your product/service. They'd likely go through your testimonials page. The average time spent by a potential customer over this page would likely be high. This signals Google that you are showing something useful and that's why users are present on a page for longer. This in turn improves the overall SEO of your website.

It also helps to rank your brand-related review queries. People have the habit of searching for brand reviews. When your testimonial page shows up during their Google search. That's a win for you.

Must read: Top 5 Google Review Management Software Comparision 🔥

Differentiates Your Business from Competitors

By this, we don't mean to say that you gotta be unique in everything you do. Try to showcase the difference that you bring to the table when customers are comparing you with a couple of other competitors.

As a customer, if I'm visiting website X and then Y to decide between the both. I'll choose the one who has credibility, fits my needs, and delivers the best.

On the whole, showcasing yourself to be perceived rightly is crucial for making people positively decide upon you.

Here is an example to showcase the difference in customer perception with the help of a high-impact and low-impact testimonial. Let’s understand this by taking examples from celebrity-endorsed brand campgains.

Dove’s successful campaign with Molly Burke:

Dove featured Molly Burke who was visually impaired to test their body wash. She shared her testimonial about how her skin “felt” after the usage of Dove. This emotionally connected with the audience and created a huge impact.

It worked because it was genuine, relatable, and resonated with the brand's target audience.

Ashton Kutcher's Failed Popchips Ad:

The ad features Ashton Kutcher as an Indian Bollywood producer who is made to look brown with a typical Indian accent. This received wide criticism stating it was stereotypical, racist, and insensitive. Leading to the removal of the ad.

This did not resonate well with the target audience and also caused damage to the brand's reputation. More than good it harmed.

Best Practices for Creating a High-Impact Testimonial Page

Here are some of the best practices businesses are using to create a high-impact testimonial page.

Use a Variety of Testimonials

Collect different formats of testimonials to serve diverse audiences with credibility. Some folks like written reviews, while some wouldn't purchase without seeing a video review.

Have audio, video, and text testimonials on your website in a neat format that can filtered by your potential audience either to see a specific format or industry.

There's a reason why most businesses give high priority towards video testimonials. Here are 3 stats to provide that.

If you're wondering how to ask or collect video testimonials most simply. Here is a step-by-step guide.

Step 1: Make a list of past clients that had an impact from your service.

Step 2: Create a video testimonial collection form that has the option to record and submit videos seamlessly.

Step 3: Reach out to your customer through one of the means. It can be email, message, social media, SMS, postmail, etc.

Step 4: During reachout, have a personalized message that's short and clear. Mention why this matters and how much it means to you. Considering adding testimonial templates for their ease, have relevant keywords infused into these templates naturally.

Step 5: If your customer decides to give a testimonial, make sure their experience is smooth and easy in all aspects.

Step 6: Thank them for the testimonial and show your gratitude towards the same.

Step 7: Segregate and store the testimonial first. Once done, showcase that over your testimonial page on the website.

All these steps can be effortlessly handled end-to-end with the help of Feedspace.

Showcase Authentic and Detailed Testimonials

As we discussed above, authenticity and depth in testimonials are crucial for people to connect with and to decide upon you. Make sure you showcase:

Your potential customers would love a detailed testimonial that speaks about the positives and shortcomings of your business. They wouldn't want a surprise later. Remember, there's no such thing as too much depth when it comes to testimonials. The more the better for a viewer.

When collecting testimonials, if your client is busy. Mention that you’ve added ready-made templates for their ease of use. Here is an example of a testimonial template used to showcase the impact and results received by a business.

We’ve been using [Product/Service] from [Company Name] since [time period]. The results so far have been great. The timely service, quality, and reliability have showcased visible impacts on our business. The team has always been proactive and responsive for anything and everything. Couldn’t have asked for more!
— [Client Name], [Client Position], [Client Company]

Optimize for SEO and Readability

To make the maximum out of testimonials. You need to ensure that it's optimised with the perfect balance between SEO and user experience.

Internal Linking: It helps the search engine to understand the internal structure of your website. Placing relevant and strategic links can help you with improving conversion rate. Once a potential user is self-convinced through a testimonial, being led to a relevant page for their next action is a win for you.

Place Testimonials Strategically on Your Website

Placing your testimonials rightly can also ensure you best results out of them. Here are 3 such tried and tested spots to place your testimonials.

Homepage: This builds a great first impression with a user that's landing on your website. Showing testimonials through a Wall of Love widget should help here.

Landing Page: If you have a landing page for a specific purpose. Showcase testimonials that are relevant to that page. This should give you a better chance of converting a visitor.

Pricing Page: This is the page where customers take the last step towards trusting your business and go ahead with a purchase. A gentle nudge here in the form of great testimonials should help. Don’t overdo it though. It'll distract the customer from purchase and they'll start going through testimonials yet again.

How to Collect Powerful Testimonials from Your Customers

There are a few things that you need to ensure to have the best chances of getting a great testimonial. Here are some pointers to look into:

Timing and Best Practices

Make sure you get the timing right when you reach out for a testimonial. A few suggestions and current best practices would be:

Making It Easy for Customers

Make it easy. It's as simple as it sounds.

Convincing your customers to give a testimonial is a deal of its own. Once they decide to do that, in your best control you need to ensure everything is set up for their smooth experience.

Provide templates from which they can choose from. This will ease their experience. You can naturally infuse relevant keywords into the templates.

Email Templates & Outreach Scripts for Requesting Testimonials

Consider having ready-made templates for your reach-out campgains. There's no one specific template that would work for everyone. Select a few out of the ones that work best for most. Start using that and iterate along the way based on the analytics you observe.

Once you have a set of templates that work for you. It would be easy and quick to run your campgains going further.

To start with, if you want 10 free email templates for different situations, you can copy those from here for free.

Examples of High-Converting Testimonial Pages

Let's observe what a high-converting testimonial page has, for you to build yours without making mistakes that’s been done already.

The main goal we are aiming for here is to build trust and credibility. While also making it appealing and easy to navigate.

Real-World Examples of Effective Testimonial Page Design

Let’s look at 3 high-impact testimonial page designs.

1. Ocean Dust Cafe’s Wall of Love was created with the help of Feedspace.

2. Intercom

3. Chimesoftware

Here are some pointers observed from the best. Implementing these will optimise your testimonials page to its best and improve conversions:

Conclusion

With this short read, we have understood why you need to have a dedicated testimonial page and how can you make the best of it. We’ve also understood the best practices from the industry in terms of what to do, and what not to do with examples.

As a business owner in 2025, having solid credibility over the digital front is what can ensure your business's survivability. Your business deserves that. So do you.

All that we have discussed in this blog, if you want to kickstart and execute that effortlessly for free. Feedspace is the perfect tool for that.

What's stopping you now? Start creating testimonials with Feedspace. 🔥