Social Proof For A Course Creator
Martin collected and displayed kind words from his Android programming course students.
- Headquarter:
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- Argentina
- Founder:
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- Martin Kiperszmid
- Founded:
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- 2024
- Industry:
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- Online Courses
Introduction
Martin Kiperszmid, an Android software engineer from Argentina, has always been passionate about technology and programming. And especially how it can be used to make and create great things. After over 8 successful years in the field, including time at major firms like Salesforce, Martin felt ready to give back. He wanted to share his journey and the lessons he learned with other aspiring developers.
To achieve this, Martin developed an online Android course designed, to offer more than just basic instruction. His course aimed to provide value by being affordable, straightforward in its content, and effective in its delivery. Additionally, he provided support to his students in building a portfolio, LinkedIn networking, and job hunting.
The course was an immediate success. Early students had nothing but praise. It quickly became clear to Martin that thisTo achieve this, Martin developed an positive feedback, could be used to build social proof and trust within the online education space. And that is when he started looking for a tool to collect and show off the feedback he was receiving.
Challenges and Needs
Initially, in his search for a reliable testimonial collection tool, Martin faced some hurdles. One of his main concerns was finding a way to showcase the testimonials. He wanted to display them directly on his website, so it was necessary to find a tool that allowed him to embed the reviews aesthetically and easily on his homepage.
Martin didn't want to redirect users to another page; he wanted everything to be seamless and visually appealing right where visitors landed.
So, before committing to a tool, he needed to do his research and ensure it covered the following:
- Allow him to collect testimonials easily and quickly. Ideally, it would also allow students to provide content in different formats.
- Manage all the received content in a single workspace.
- Offers the ability to import reviews from other platforms if needed.
- Allows him to gather testimonials, highlight his favorites, and display them on a single page or wall for everyone to see.
- Finally, the testimonials showcase needed to be aesthetically pleasing and be able to blend with his existing website's color scheme and design.
Solution
Martin thankfully did not have to spend too long researching and selecting a tool. He found one that addressed all his concerns. He found, Feedspace.
It was easy to get started with, requiring only a simple sign-up process.
- Feedspace allowed users to collect content in multiple formats, including audio, video, and text.
- It also allowed him to import reviews in bulk from sites like LinkedIn, Google Reviews, and Trustpilot.
- One standout feature was the ability to display all collected content under a single link, known as the Wall Of Love.
- Additionally, Feedspace offered customization options, allowing Martin to design the Wall Of Love to match his style and preferences.
Implementation and Impact
Martin soon found himself collecting numerous reviews from his students. With every new cohort, fresh reviews came in, each serving as word-of-mouth and social proof that attracted the next group of students. This created an organic cycle of visits, signups, and new students for his website and Android course.
He had truly mastered the online course creation game.
Conclusion
Martin used Feedspace to build strong social proof for his online Android course business. As his Wall Of Love continues to grow, there's clear potential for him to leverage this to someday build his personal brand as well. That is the magic of social proofing!
