English House's Automated Review Management

Fast-forward seven years, they've scaled organically and made a name for themselves. They have 200+ trainers, 1.2+ million social followers, and 13k+ organic reviews across social platforms. They have a stronghold in two states in India: Kerala and Tamil Nadu.

There are a ton of other ed-techs that offer similar training courses. But what made and makes English House stand apart is the cumulative benefits they have at offer. Their customers are offered with:

• Personalised attention.
• Freedom to learn from anywhere.
• Audio-based lessons for better understanding.
• Immersive overall experience and user journey.
• A comprehensive course that covers end-to-end aspects of English as a language. Be it vocabulary, accent, or pronunciation.

They were not making the best use of their reviews so far. But they knew, streamlining this entire process meant better efficiency and scale. If we speak of their challenges and what they wanted to improve/achieve going further:

• They wanted to find a way through which they could collect different formats of reviews in easy steps.
• They wanted to make use of their 13k+ reviews, by showcasing the best ones from a dedicated landing page.
• They wanted to use the local language while collecting reviews, assignments, and interview applications. To help their target audience feel at ease.
• They wanted to handle all of their reviews seamlessly from one place and remove the current process of managing things with Google Drive.
• They wanted to provide a better user experience while collecting video testimonials through WhatsApp. They want to mitigate the current process of asking customers to record a video using a WhatsApp recorder or default camera app.

In a nutshell, they wanted to automate the entire review collection process and its management, to make their lives easy and improve organisational efficiency.

This sparked our interest and we reached out to them, to understand how they were managing their reviews end-to-end. After hearing them out, it was clear to us that Feedspace can change their life for good and help them scale much faster.

After a couple of to-and-fro discussions with their marketing, HR, and growth departments. It was made clear to them and they were surprised how Feedspace can streamline their review collection and management process. They mostly wondered that they should've come across Feedspace much sooner.

Once they onboarded with us officially, these were the key solutions we looked at implementing:

• Set up an all-in-one review form that helps them collect audio, video, and textual reviews from one place.

• Set up a Wall-of-Love with a dedicated landing page, from where they can cleanly showcase the best of their reviews.
• An option to auto translate English into local languages in their all-in-one form, to allow them to cater to local audiences.
• A dedicated workspace from which they can now seamlessly handle all of their reviews and mitigate manual processes.

Overall, Feedspace not only streamlined the end-to-end review management. It also helped them improve the efficiency and productivity of four core departments. Which we'll understand in the next section.

• They wanted to go ahead and support the sales team by providing them with the link to Wall-of-Love. Along with course details, the sales team will send this link to the leads after pitching them, to ensure better credibility and brand perception.
• They wanted to streamline the assignment collection process with Feedspace. With the idea that they'll send a form with assignment questions to their customers, and in return, the customer would record their video and submit it for review.
• They wanted to increase the efficiency of the HR department by cutting down on the time invested during the screening process. With Feedspace, job applicants were sent a form that contained a personalised interview questionnaire with the option to submit their video answers. This ensured efficiency and allowed English House to take in many applicants for filtration.
• Feedspace made the life of the marketing team much easier. They were able to seamlessly manage testimonials from a dedicated workspace. The cloud storage offered top-notch security to store and handle 13k+ reviews from the last 7 years.