Managing Content For Wellness Retreats
A retreat center’s effectiveness is reflected in its client feedback. IVAC used customer reviews to demonstrate its success. Read on to know how your business can benefit too.
- Headquarter:
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- Karnataka, India
- Founder:
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- Dr Talavane Krishna
- Founded:
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- 1999
- Industry:
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- Alternative Medicine
- Area served:
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- Worldwide
Introduction
IVAC, or Indus Valley Ayurvedic Centre, is an award-winning retreat offering Ayurvedic healing and spiritual wellness. Their stay and medical packages address concerns such as detoxing, stress management, weight management, and long-term COVID recovery. Some treatments can even last up to 30 days for complete healing!
The retreat draws both domestic and international guests. And they chose to use Feedspace's feed forms to collect and display therapy reviews from these guests.
Things To Be Tackled
As IVAC's popularity increased, so did their need for content management. Their customers became a major source of this content. And this forced them to look for a content collection tool to invest in. But this tool needed not just to collect content but be able to manage it effectively as well.
- Types of Content: IVAC wanted to gather therapy feedback, before/after stories, testimonials, and reviews from those who benefited from their services.
- Varying Formats: The tool had to allow customers the flexibility to provide content in multiple formats—audio, video, or text—according to their comfort.
- Under One Tool: All the collected content had to be easily accessible. So, they wanted to restrict themselves to just one tool for everything from importing, collecting, and managing, to eventually showcasing that content.
- Easy to Use: The tool had to be user-friendly and super simple to use to avoid confusing customers when providing IVAC with what was requested.
But How Did They Gather Therapy Feedback?
After evaluating all the challenges stated above, IVAC realized it needed a tool that could handle everything—collecting, managing, and showcasing content with a Wall Of Love. Feedspace proved to be the only tool that met all their needs.
- Within Feedspace, they could create highly customizable feed forms made to collect any type of content. This allowed them to specify exactly what and how to request from their customers. And ensured they received only the most relevant and useful information.
- The tool could collect content in multiple formats. Users could submit their responses in text, audio, or video format, providing flexibility to the customers. Additionally, the platform allowed for control over the length and limits of these submissions, particularly for audio and video content. This further ensured that all collected data met their standards.
- All the collected content was centralized and easily accessible through a single link and workspace. This unified approach simplified the process of managing and reviewing submissions. Moreover, team collaboration was streamlined as they could invite their team members to join the workspace. This made information sharing and collaboration much more efficient.
- Feedspace featured a straightforward and intuitive user interface. The design focused on clarity and ease of use, reducing the potential for errors or miscommunication. The purpose of the tool and the nature of the requests were clearly communicated to both the users and the customers. This ensured a smooth and efficient content collection process.
- And finally, all the collected testimonials weren't just for them to store internally or learn from. They could also show it off and use it to build social proof with a Wall Of Love.
Conclusion
IVAC worked with Feedspace to become an example of strategic success. By implementing Feedspace's content collection and management tool, IVAC effectively streamlined its process of gathering therapy feedback and curating any therapy reviews it received. Additionally, IVAC was able to build up a content repository with quality material for social proofing.
In closing, the integration of Feedspace into IVAC's operations has not only addressed their immediate content collection needs but also positioned them to better leverage customer feedback. And they have used these insights for continuous improvement and enhanced customer relations. This case study shows how modern digital solutions can harmonize with traditional wellness practices and help bring growth and operational excellence.
