Social Blend Café’s Reputation Building

Introduction

Situated in the growing city of Surat, Social Blend Café is a popular hangout spot for diverse customers. With its Turkish cuisine, colourful decor, and photo-worthy corners, the café doesn’t just serve food, it gives an experience that makes people visit more than once. The cafe also hosts party events and live music at times. To help their customers remember these moments forever, they also offer photography sessions in the location.

The cafe was started in 2022, and since then has gathered a loyal following. The proof for that is the organic 346 reviews they've gathered online with a 4.5+ average rating. They hold about 170 Google reviews out of 346. With most reviews praising their service, ambience, and overall experience.

Lately, the team behind Social Blend realised that if they wanted to scale further and reach a wider audience. They need to make use of their customer reviews strategically. For this, utilising the current reviews alone wasn't enough; they knew they had to consistently collect different formats of reviews, going further, and to do this while giving an easy experience to the customers providing reviews and also to the ground staff collecting the same.

They knew that with the help of these different formats of reviews, they could run their campaigns across social platforms to build brand credibility and reach their next step up as a business.

The Cafe’s Challenges

When the team decided to address their challenges, they started looking for tech solutions that could solve their problems without bringing in new ones. They listed down a couple of major challenges they wanted to address, and those were:

The Feedspace Solution

Feedspace as a team conducts regular outreach activities to local businesses to help them utilise customer reviews for scale. During one such outreach session, we came across Social Blend Cafe. To be honest, it's safe to say that we were mesmerised by the overall experience on offer and knew they deserved to go big.

After approaching the owners and giving them a Demo, we were all on the same page. The owners understood that Feedspace can solve not just one but all of their challenges and more.

Here's what was clear to them before the implementation:

• They can create an end-to-end process for review collection and train the ground staff on the same.
• They can collect all formats of reviews with not many, but just one form, which will make it easy for both the customers and the internal staff.
• They can now have a dedicated central dashboard, where all the reviews can be handled over cloud storage and can be used for marketing activities at will and with ease.
• They can now import all of their scattered reviews in just a few clicks, within seconds.
• They can now create not one, but many landing pages that show the best of their reviews according to the situation they want to address.

How Social Blend Cafe Implemented Feedspace for Collecting Reviews

As far as the implementation goes, this is what was implemented immediately after they signed up for Feedspace:

The Potential Impact

After the implementation of Feedspace, Social Blend Cafe saw a good shift in terms of the quantity and quality of their customer reviews. Customers were now leaving more photo and video reviews, highlighting the café’s ambience and experience. These reviews, showcased over the Wall of Love and marketing channels, helped to attract more clients organically.

For the ones who took photography services, clients were nudged post-shoot through WhatsApp with a direct link to the all-in-one feedback form. This saw an increase in collected reviews through follow-ups.

Overall, the cafe now saw the potential and direction to turn itself from just a cafe loved by a few to a brand that's loved by many.

Conclusion

Social Blend Cafe was good at what they do. They hit all the right boxes when it came to building a cafe and curating an experience. The validation was there in the form of repeated customer visits and organic online reviews. What they lacked was a tool that could help them adapt and scale in the 2025 digital landscape.

Feedspace turned out to be just that tool which made their artillery strong and gave them the confidence and practical pathway to turn their cafe into a brand which many would love to visit and experience.

Want to equip yourself to thrive in the digital landscape of 2025? Sign up for Feedspace now and turn every interaction into social proof. It's free!