Steve Anderson’s Credibility Building with Feedspace

With Feedspace, Steve Anderson showcased Amazon book reviews to build trust and increase conversions.

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Steve Anderson leveraging Feedspace to highlight Amazon and Goodreads feedback for The Bezos Letters

Founded

2019

Location:

United States

Founders:

Steve Anderson

Industry:

Author / Insurance Solutions

Introduction

Steve Anderson is a well-known author, consultant, and thought leader who’s been helping professionals and business owners grow their careers and scale their businesses for nearly 50 years. You may know him from his book, The Bezos Letters. It’s a big hit with over 740 reviews on Amazon, averaging 4.5 stars, and about 900 reviews on Goodreads with a 4-star rating. This book’s success makes a great case for how smart promotion and reader engagement can really make a difference.

Steve isn’t just about books; he runs a firm called Catalyit that offers insurance tech solutions. His secret sauce? Using reader feedback from his book to build credibility for both himself and his ventures. Now, with a solid audience built from years of trust and keynotes, Steve wanted a straightforward way to shine a spotlight on that credibility and help new customers feel confident. The catch: in a crowded place like Amazon, good reviews matter big time, and using them right is the key.

Why Steve Needed a Testimonial Collection Software

Even though Steve’s book has tons of positive reviews on Amazon and Goodreads, his team noticed most of those glowing words were stuck there; they weren’t being used anywhere else. There was no easy way to collect or import new testimonials, and no dedicated place to show the best reviews directly.

That meant a big missed opportunity to build trust, especially for new customers unfamiliar with Steve’s work. Also, making it easy for readers to leave new feedback and managing all that in one place was practically impossible with their existing process.

The Feedspace Solution

Once Steve’s team found Feedspace, things finally started to fall into place, way smoother than before.

All-in-one testimonial form used by Steve Anderson to collect video, audio, and text feedback

First off, Feedspace gave them a simple feedback form, and it’s actually fun and easy for readers to use. Someone loves the book? Now they can just drop a quick note, a voice message, or even a selfie-style video, right there, no fuss.
But the best bit was getting all those reviews (yep, even from places like Amazon) and finally seeing them in one dashboard. No more copy-pasting or chasing things across different platforms. The team just pulled them in and stashed everything safely in one place.
The cherry on top? They set up a Wall of Love, a page filled with the best quotes, reviews, and sharp one-liners from happy readers. If someone lands on Steve’s website, those glowing reviews are the first thing they see. The team even added a “buy now” button so anyone inspired by a review can grab the book straight away.
Everything is handled in one spot. If a great review pops up, it’s easy to share it on Instagram or drop it into an email campaign. Whether it's for marketing or just reminding the team how much people love Steve's work, everything’s organised, easy, and ready to go.
No tech headaches, no waiting for a developer. Setup was quick and easy.

Wall of Love showcasing Steve Anderson’s Amazon and Goodreads reviews

Implementation & Impact

So, what happened after Feedspace stepped in?

Buyer confidence went up: Visitors on Steve’s website or social channels can now see authentic testimonials on a Wall of Love.
Great marketing content: The team used quotes, videos, and audio clips straight from Feedspace for emails and social posts. Managing this content became quick and easy.
Simplified processes: Instead of taking screenshots or copying reviews one by one, everything flowed into Feedspace automatically and safely.
Improved conversion rate: The team noticed improvements in conversions after starting to showcase credibility better.

Feedspace helped fix long-standing challenges so the team could focus on bigger goals.

Conclusion

Steve Anderson’s journey is pretty inspiring. Over nearly five decades, he’s created an impact worldwide. His bestselling book is available in 18 languages and featured on over 50 podcasts. Now, with Feedspace, his credibility game just got better and simpler.

If your product deserves to show credibility, Feedspace deserves your attention.

Ready to take the next step? Sign up now with Feedspace!

Steve Anderson’s Credibility Building with Feedspace

Introduction

Why Steve Needed a Testimonial Collection Software

The Feedspace Solution

Implementation & Impact

Conclusion

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