Social Proofing For Angel Investors
Jia compiled and displayed kind words from his partners, students, and clients.
- Headquarter:
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- Europe
- Founded:
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- 2021
- Founders:
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- Jia Hong Shaw
- Industry:
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- Investment Management
Introduction
Jia Hong, a Singaporean entrepreneur, spent nearly 15 years in various roles, including marketing director, investor, and consultant. After spending two years of remote work during the pandemic, filled with endless Zoom calls and emails, he began missing personal connections.
In 2022, Jia embarked on an electric bicycle journey from the Netherlands to Bulgaria, stopping at multiple startup hubs to meet local climate entrepreneurs and investors. His goal was to engage in person, learn their stories, and share them with the rest of the world.
This is the story of how Jia used Feedspace to collect testimonials from his interactions, building social proof for himself and his investment management firm, Turn On Turn Off.
Challenges and Needs
Jia Hong primarily invests in climate and sustainability-focused startups through his firm, Turn On Turn Off. In addition to this, he also offers 1-to-1 coaching and a 1-Day boot camp. These services are specially for entrepreneurs, founders, and team leaders to improve their storytelling and communication skills.
Clearly, Jia found himself working and interacting with many people on the daily. People from all walks of life. And he realized that he could use testimonials from these people to build social proof for his personal brand and Turn On Turn Off.
Some of the challenges he faced with most tools on the market were:
- They were difficult to set up and get running. As someone constantly on the move, Jia could only afford to spend a little bit of time on this.
- They did not integrate with a lot of apps. Jia was familiar with and used multiple apps in his daily work. He needed the feedback tool to integrate with these and not disrupt his workflow.
- Jia also needed one tool that could do both — collect feedback, and display it. Most tools offered either one of the two options. And the ones that did offer both were expensive.
- Finally, Jia, being in the client servicing industry himself realized the importance of having access to support. He was worried the tool he chose would not have a reliable support team.
Solution
Jia Hong saw that Feedspace could be used to collect testimonials from his clients. It addressed all of the concerns he had about choosing the right tool for his workflow.
- Easy To Use: Jia could integrate his workspace with
- Multiple Integrations: With Feedspace's Import multiple apps like WhatsApp, Twitter, Instagram, LinkedIn, etc.
- Multiple Uses: Feedspace could do it all. From collecting testimonials in multiple formats to displaying it all under one link — a Wall Of Love.
- 24/7 Support: No matter the timezone and no matter the concern. Big or small. Feedspace's support team was available round-the-clock.
Implementation and Impact
Jia Hong started collecting testimonials from everyone he had connected with along the way—partners, students, clients, and more. It provided him with invaluable insights, which he used to continually improve his services. But the impact didn’t stop there. He took all the positive feedback and showcased it on a "Wall Of Love", section on his website where these kind words were displayed for all to see.
Today, the Wall of Love is the very first thing visitors encounter when they arrive on his site. It serves as a powerful proof of the trust and satisfaction he has delivered to his clients. This visual display of social proof has been instrumental in attracting new clients who see the genuine impact of his work through the voices of those he has already helped.
Conclusion
Jia Hong used Feedspace to build up social proof for both his personal brand and his business. And to this day he proudly displays the Wall Of Love on his homepage for everyone to see.
