Social Proofing For Angel Investors

Introduction

Jia Hong, a Singaporean entrepreneur, spent nearly 15 years in various roles, including marketing director, investor, and consultant. After spending two years of remote work during the pandemic, filled with endless Zoom calls and emails, he began missing personal connections.

Challenges and Needs

Jia Hong primarily invests in climate and sustainability-focused startups through his firm, Turn On Turn Off. In addition to this, he also offers 1-to-1 coaching and a 1-Day boot camp. These services are specially for entrepreneurs, founders, and team leaders to improve their storytelling and communication skills.

Some of the challenges he faced with most tools on the market were:

• They were difficult to set up and get running. As someone constantly on the move, Jia could only afford to spend a little bit of time on this.
• They did not integrate with a lot of apps. Jia was familiar with and used multiple apps in his daily work. He needed the feedback tool to integrate with these and not disrupt his workflow.
• Jia also needed one tool that could do both — collect feedback, and display it. Most tools offered either one of the two options. And the ones that did offer both were expensive.
• Finally, Jia, being in the client servicing industry himself realized the importance of having access to support. He was worried the tool he chose would not have a reliable support team.

Solution

Jia Hong saw that Feedspace could be used to collect testimonials from his clients. It addressed all of the concerns he had about choosing the right tool for his workflow.

Implementation and Impact

Jia Hong started collecting testimonials from everyone he had connected with along the way—partners, students, clients, and more. It provided him with invaluable insights, which he used to continually improve his services. But the impact didn’t stop there. He took all the positive feedback and showcased it on a "Wall Of Love", section on his website where these kind words were displayed for all to see.

Conclusion

Jia Hong used Feedspace to build up social proof for both his personal brand and his business. And to this day he proudly displays the Wall Of Love on his homepage for everyone to see.