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Why is feedback important in eCommerce?

Last updated on September 30, 2025

Feedback is crucial in eCommerce because it builds trust, improves customer experience, and drives more sales. Shoppers rely on feedback and testimonials to make confident buying decisions. Positive feedback works as social proof, showing new customers that your products are reliable and worth purchasing.

For businesses, feedback highlights what customers love and where improvements are needed. It helps you refine products, enhance service quality, and boost overall customer satisfaction. Collecting and showcasing feedback also improves your brand trust for audience.

In short, customer feedback boosts growth in eCommerce by increasing credibility, improving retention, and helping attract new buyers.

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