10 Best Video Testimonial Examples

Introduction

As a business owner, you're probably always asking yourself, "How can I grow my business?" This leads to more questions like, "How can I make my business trustworthy?" and "How can I build brand credibility?" The answer to all these questions?

Video testimonials.

To attract more customers, businesses need to prove their value, and that's where video testimonials come in. Your users are your best brand ambassadors, so it's crucial to share their experiences. This means creating and sharing video testimonials.

Before diving into making your own, let's check out some examples from others. Here are 10 awesome video testimonials you should see before creating yours.

If you're looking for a tool to help you record different types of testimonials—video, audio, and text—check out Feedspace.

What is a Customer Testimonial Video ?

A Customer Testimonial Video is a video where a customer talks about their positive experience with your business. It's like a video recommendation from a satisfied user.

• With so many businesses offering similar services, trust is a huge factor for consumers. They want to engage with credible and trustworthy businesses.
• On the upside, 46% of consumers have bought more from a trusted business, and 28% have paid a premium fee. On the downside, 4 out of 10 customers have stopped buying from a business due to a lack of trust.
• So, building trust and brand credibility should be a top priority for any business.
• 77% of customers who watched a video testimonial say it convinced them to buy.
• So, it's essential to figure out how to get and promote good video testimonials to build a credible business.

Why Video Testimonials Over Text Testimonials?

Consumers prefer video testimonials over text because they create more impact. Here's why:

Authenticity

• The biggest issue with text testimonials today is authenticity. There are tons of fake text reviews out there, written by bots or fake customers, or even sponsored by the business.
• In a video, people can see and hear a real person sharing their experience. This builds trust and makes the audience more confident about interacting with your brand.

Engagement

• Most people would rather watch a video than read a long, boring text.
• Videos are more appealing and capture attention better than written content.
• Videos help people understand and visualize your business better through the content created by your customers.

Conversions

• Text reviews don't have the same impact as video testimonials. Videos can boost conversions by up to 80% compared to text reviews.

Personalization

• With so many businesses doing the same thing, people want to find something they can relate to.
• People can resonate better with your business if they see consumers with similar pain points talking about how you helped them.

The impact of text reviews is decreasing day by day, so it's time to switch to video testimonials for better results.

10 Best Video Testimonial Examples

1. OpenAI’s Testimonial for Salesforce and Slack

You know OpenAI, right? They brought us ChatGPT. In their video testimonial, OpenAI's team talks about how Slack and Salesforce help them daily. The video quality and sound are top-notch, which is a bonus.

2. FreshBooks Testimonial

FreshBooks is an accounting software that helps with invoicing, payments, and more. Sarah's testimonial highlights her struggles as a sole proprietor and how FreshBooks made her life easier. It's super relatable for small business owners and freelancers.

3. Investorean’s Testimonial for Feedspace

We can’t skip our testimonial! Yuri Drabik from Investorean recorded a video for us, showing his genuine views. We want our audience to see real feedback from real users, helping them make informed decisions.

4. Nooro Foot Massager Testimonial

This testimonial helps you visualize how customers use the Nooro Foot Massager. It's a great example of showing the product in action, making it easier for potential buyers to see its benefits.

5. Testimonials for the Boyle Team

This one highlights personalization and great customer service. Clients mention Boyle Team members by name, showing potential customers they can trust this team for a good experience in buying and selling houses.

6. HubSpot’s Testimonial for Testimonial Hero

Rob Dawson's testimonial for Testimonial Hero is glowing. He explains why HubSpot chose Testimonial Hero and shares multiple reasons, making a strong case for the tool. Such testimonials are powerful brand advocates.

7. Pablo’s Testimonial for Codecademy

Stories are engaging, and Pablo's testimonial for Codecademy brings in compelling storytelling. He shares his before and after stories, keeping the audience hooked

8. RAAHO’s Testimonial for Zoho Analytics

This testimonial shows how RAAHO achieved its goals using Zoho Analytics. It helps users understand the actual impact of the product on their business.

9. Avison Young’s Testimonial for HubSpot

Numbers grab attention. Mike Hart from Avison Young quantifies the results of using HubSpot. showing its direct impact. This testimonial is straight to the point, making it highly effective.

10. Liftech’s Testimonial for Marketing 360

This testimonial is powerful for several reasons. Liftech’s story is relatable to early-stage founders. The founder hesitated to work with Marketing 360 but shares compelling results like a 6 to 7X ROI. It shows the company builds strong relationships with clients.

How to Get Successful Video Testimonials?

We've seen some awesome video testimonial examples. These videos are gold for boosting brand credibility and conversions. Here's how you can get impactful video testimonials for your business.

• One of the biggest challenges with video testimonials is collecting them
• Without a streamlined process, it’s tough for both users and the business. For users, recording a video by themselves without any direction can be a huge task. Businesses have to explain everything to each user and provide proper instructions for recording, etc.
• But that's where platforms like Feedspace come in. Feedspace has forms that help you collect videos and screen recordings. You can add your instructions and questions you want customers to answer in the main message that users can see. All users have to do is click on the record button to shoot the video. Once they submit the video, you'll automatically receive it.
• That's not all; you can just share the link of the video or embed it on your website within seconds.

Conclusion

Video testimonials are a must-have for businesses today. They are one of the marketing strategies with the highest ROI. So, don't miss out on the benefits of video testimonials due to the lack of proper tools. If you want a companion in your journey to mastering video testimonials, you can always book a demo with us!