10 Best Video Testimonial Examples

Introduction

Big brands and businesses around the world have found much success over the past couple years from using video testimonials to promote their offering. Online reviews on products are trusted 12x more than a manufacturers’ description. However, there is still a large gap in how businesses use testimonials in their promotional and marketing efforts. We’ve seen that some perform a lot better than others and it depends on a lot of factors like — placement, quality, whom the video testimonial features, talking points etc.

This is why it is good practice to look at other companies and brands — analyse how they are using video testimonials, make a list of their best practices, and implement the same in our own marketing efforts.It’s not copying but rather learning. In this blog article we are going to take a look at over 50 different examples of some of the best video testimonials. Let’s now head to the movies. Today’s exclusive feature is titled “Video Testimonials: Best Examples”. So, buckle up and get ready, it’s showtime!

Why Video Testimonials Are Key to Building Customer Trust

How Customer Testimonial Videos Influence Buying Decisions

Customer testimonials bring out the candor of your customers since they are getting an opportunity to talk about your brand and endorse it. Usually there are no incentives handed out for recording a video testimonial. The end product is the incentive in itself since it also gives the customer a spot on your website’s testimonial showcase or as we like to call it your Wall of Love.

But how do customer testimonial videos influence the buying decisions of consumers? Because testimonials cover the following in them

• What problems a customer faced
• How they tried to address those
• Why it didn’t work
• How they went about looking for a solution
• How your product fit their requirements
• And the impact your product or service had on their business

The Emotional Impact of Client Testimonial Videos on Audience Perception

Client testimonial videos are also an example in great storytelling since they show a person’s emotions through voice modulation, excitement, tones, and facial expressions. When done right they connect with the audience on a whole other level which grips them and has the impact to change their perception of your product.

The use case of a particular customer in their video testimonial might be exactly what the viewer wants to use the product for as well. And by seeing someone else get their problems solved could be the psychological push that a potential or unsure lead might need.

10 Standout Video Testimonial Examples for Different Business Goals

In the following sections we will look at extensive video testimonial examples from different industries. And also understand what makes them work.

B2B Customer Testimonial Video Examples

In this section we shall take a look at a range of SaaS businesses and tech startups who have aced the video testimonial game.

1. Billtrust

2. ChurnZero

ChurnZero is helping Untappd improve its onboarding and customer engagement while helping increase customer retention 12%. They do this by automating parts of their communication and making the whole process faster. This testimonial video is also shot on-site at the Untappd office with a ChurnZero representative so it shows that they check in with their clients regularly.

3. Keap

In this video, you can hear from multiple clients about how Keap’s small business CRM and automation software helped them serve their clients better and take their agencies to the next level.

4. Frame.io by Adobe

5. Khatabook

A great video that shows a small-time local shopkeeper in India that uses Khatabook, a tech startup to track all his business transactions. WHile not very special or featuring a C-level executive this can have much better impact since it shows the common everyday man.

6. Stripe

Stripe is a technology company that builds economic infrastructure for the internet. Businesses of every size from new startups to public companies use our software to accept payments and manage their businesses online. Check out this simple user recorded video testimonial where she talks about her experience with the platform.

7. MX Technologies

8. Clearco

Clearco is a SaaS tool that has a suite of performance financing products & services tailor-made to help founders win. They have interview style testimonials featured on their YouTube account. One of the benefits of recording a full fledged video like this is that it can be repurposed easily to show off on other channels and social platforms. The same goes for use in ads and marketing campaigns.

9. Citrusbug Technolabs

This testimonial for Citrusbug is over 5 years old and shows how collecting client testimonials is something that has been around for so very long. However, over time the methods of collecting and the content that is featured in these testimonials has changed. Do watch this testimonial to compare it with the others in this list to see how things have changed over the past few years when it comes to making client testimonial videos.

10. Startengine

This particular review/testimonial is special because it is hosted on the reviewers’ YouTube account and uploaded by him. As is evident from the description you can sign up through the creator’s link and get a free trail or a discount. This is a great example of a client testimonial video where the brand has worked with influencers to further their reach to specific target audiences.

B2C Client Testimonial Video Examples

In this section let us look at businesses that primarily deal directly with consumers and customers. Some industries like these include e-commerce, product, and service based industries.

1. Mercari

Mercari is a great online marketplace that lets you declutter and discover items that are uniquely you. It allows you to either have a storefront to sell your own used goods that you would like to get rid of. Or it can be used as a buyer as you look for different things to purchase from verified sellers. This particular video again is a genius marketing move where Mercari have tied up with a micro-influencer to help promote their app and encourage people to sign up on the platform to sell things.

2. Chegg

Chegg is an online platform that can be used to access learning resources. WHat makes them different from other leading educational companies is that they position themselves as a tool to help you with your homework.They provide homework help, digital and physical textbook rentals, textbooks, online tutoring, and other student services. So, as you can guess, students are one of their main target audiences. And this testimonial was provided by a student.

3. Popbrush

4. Codecademy

5. Mamaearth

A popular skincare and beauty products brand based out of India. They have a large and loyal customer base but the main reason people don’t turn to a product like this is because it is new. So, they tied up with a dermatologist to make this video vouching for them.

6. Saddleback Leather

A retailer based out of Texas that deals in premium leather bags, wallets, and backpacks. This is an industry that can be cutthroat and competitive because of how easy it is to make cheap alternatives and knockoffs. And because of this reason businesses in this space depend heavily on testimonials. The testimonial featured is very simple and straight to the point — it has only one purpose and that is to explain the functionality of the bag and why the individual reviewing likes it.

7. Paul The Plumber

A simple testimonial video for a local plumber. It shows the process of calling and setting up an appointment to getting the service done. And one great aspect of this video is how short it is under 60 seconds in total. It features a couple of their customers and restores faith in their service.

8. A'Kreations Hair & Beyond

Imagine having to get a haircut during the lockdown or when social distancing was still the norm. That is where a business like this stepped in and helped one of their clients get a haircut all safe and assured. This two minute testimonial captures really well their intention of being able to show themselves off as a safe, sterilized, and well sanitized salon.

9. Down To Earth Sparky

Down To Earth Sparky is an electrician based out of Brisbane. And this is a customer testimonial video created for his business with simple aesthetics by a media house. The format and length remain pretty much the same as the other service industry video testimonial examples but the kind of questions and content covered is what is done really well.

10. Top2Bottom Carpentry

The description for this video simply states, “A testimonial video for an Auckland Construction Company who did a renovation job on the North shore Auckland. These videos have proved to be very effective when it comes to customers choosing a company over the other ones as they can see the previous happy customers”. Need I say more to explain why this is a good video testimonial or why businesses need to make them?

Small Business Testimonial Video Examples

1. Energie Gym

A testimonial video for a local gym in India. They show a customer’s journey to fitness in this simple 30 second video. This one is again a great example because of how it shows before and after results which are key for testimonials for these kinds of small businesses.

2. Farmers Market

Farmers markets help small business owners and farmers from a local community show up and sell their produce and products. This testimonial video features the people who showed up to the farmers market and what their experience was like and has the potential to bring in more footfall to the market.

3. KJS Jewelers

This testimonial video features customers of a local jewelers based out of Salem, India. If you notice you can see that the video was shot right there at the jewelers. This is an interesting observation as most businesses usually hand out feedback or review forms to fill. KJS did it differently by shooting the customers right there after their purchase and getting testimonial collection out of the way.

4. Odyssey Electronics

While this might not exactly be a small scale business it can be looked at as a medium sized enterprise. An electronics manufacturer that makes printed circuit boards. And this video is a testimonial for them. Goes to show how customer video testimonials are for any and every industry. Social proof always reigns supreme.

5. Prestige Food Trucks

This is a company that acts as a consultant for anyone trying to build a food truck business. They help make custom food trucks and trailers. This testimonial is not directly from one of their clients but a “shark” featured on the show “Shark Tank”. Great example for a testimonial video where an industry leader has offered an endorsement for a business.

6. Freelance Jotform Developer

In this video we can see the effort that Junayed went through to get a testimonial video from one of his clients. He is a freelance jotform developer and this video can help him get more clients. Unlike most other videos here this has very few views; which is not a problem at all. Because his only requirement from the video is to show it to potential new clients for more work.

7. Freelance Video Editor

This is such a good example of a customer testimonial video for a freelance video editor. It is shot so simply by just using a phone camera and in portrait mode. This gives it the feeling of being unscripted and impromptu.

8. Website Design Work

If you’ve heard of Upwork you know how hard it can be for freelancers on there to find gigs unless they have lots of good reviews and are pushed to the top by the platform. One way to make this happen is to collect video testimonials from clients. And this is a good example of how the video testimonial has been repurposed for YouTube.

9. LaMesa Cole Fiverr Gig

This testimonial video is for a home based business that offers jobs to housewives and single mothers. And it is made to be emotional by showing the mother with her daughter in the video. Take this as an example of a testimonial video which features an intimate connection between parents and their children to connect with the audience.

10. Jason Klein - Freelance Writer

Jason Klein is a professional writer and sports blogger, with over ten years of writing experience. And this testimonial video featured is over 10 years old now which means his experience is now over 20 years. This is another reason to collect testimonials at different stages in your journey as a freelancer since it shows off your experience at different points in your professional career.

Common Traits in the Best Testimonial Videos

Authentic Storytelling in Testimonial Video Examples

What we can see is that in most of these testimonial video examples there is a desire to not just show off the fact that they are a trusted brand or business. But also that they are capable of connecting with the audience with strong storytelling and narrative work. You need to think of a good testimonial as directing a movie. This gives you a basepoint to start working with and then make your way to creating a full-fledged video that connects with the audience

Strong Visual and Emotional Appeal in Client Testimonial Videos

The visual appeal is just as important if one wants to connect with their viewers. How most of these testimonial videos have done this is by showing off the place of work, the clients’ faces, shooting on-location, and in certain cases even featuring multiple stakeholders of the client.

These strategies connect better with the audience since it now gives them an idea of what it is like for people from different walks of life to work with you. Your product or service is not exclusively only for those who already have a process in place or know what they want. A well detailed testimonial can also demonstrate that anyone can come to you with a challenge and you will guide them to solving it.

Plus there are some really nice examples of emotional connections made with the clients as well as is evident in the video featuring a mother and her daughter or the local storekeeper from India who braved through the COVID pandemic to ensure groceries reached customers safely and on time.

Clear Problem-Solution Narrative in Customer Testimonial Videos

All the examples we have shown in this blog also have a clear problem and a solution mentioned. This is usually done when you are authoring a case study or a success story since you need to show what challenges the customer was facing and how they were able to solve it with your help.

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How to Create Compelling Customer Testimonial Videos

Choosing the Right Customers for Video Testimonial Examples

How you choose what customers to feature can make or break a testimonial video. There has to be a structured and well thought out way to approach this. First you can start off by making a list of all potential customers you want to reach out to with the highest probability of receiving a response. Next, further fine tune your request for each of them by customising your forms or testimonial requests for them. Ask them the right set of questions. And finally, choose a good testimonial collection software to streamline the whole process. Because once content starts coming in it can be difficult to organize it.

For example, when dealing with a client which has multiple employees you could have questions for different departments and collect appropriate insights. And if you are dealing with a single individual you can get their personal perspective.

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Scripting vs. Natural Conversations for Testimonial Video Success

Scripting can only take you so far in testimonial videos before your audiences are able to call out the crap. If something is faked a viewer will end up trusting it less or having a lower opinion of your brand. But don’t avoid scripting altogether. Where scripting plays a role is when you are showing visuals of the customer's factory, workplace, or impact. You can script voiceovers or visuals to accompany this.

At other times it is good to just let natural conversation flow, record the whole bit, and then edit and trim as required.

Ensuring High-Quality Production for Professional Client Testimonial Videos

High quality production is hard to ensure when it is the client that is recording the testimonial video for you. If you can be there in person with your own gear and recording equipment, great. But what do you do if it is being done remotely?

One way to bring out the best from your clients is to explain to them how and where these videos are going to be featured. In a way a testimonial video a client has shot will be featured somewhere on your website it also gives them free marketing. Pitch it to them like this and they are sure to ensure they do a good job at putting it together.

Where to Use Customer Testimonial Videos for Maximum Impact

Homepage & Landing Pages – Best Testimonial Videos in Action

The first impression is usually the most long lasting one. This is why you need to feature your well shot and high production quality videos on your website’s landing and homepages. They also need to be shorter in general since your goal is to move the visitor from the homepage to say a demo or product page.

Social Media Platforms – Sharing Short Testimonial Video Examples

Email Campaigns – Increasing Click-Through Rates with Client Testimonial Videos

You can use your video testimonials in emailing campaigns by featuring them alongside newsletters, onboarding, or even cold email content. It’s one of the easiest ways to get audiences to read your emails. And also increase click through rates as once they see a testimonial and are curious about your brand they would want to visit your website or schedule a demo.

Measuring the Success of Your Testimonial Video Examples

You can’t just be collecting video testimonials and pushing them on different platforms expecting returns or leads through them. Regularly update your testimonials and measure their success rates to know how well one is performing or why it is not.

Tracking Engagement Metrics for Customer Testimonial Videos

Right from the start set up your video hosting platform such that you are able to track key metrics such as,

• Views
• Watch time
• Click-through rates
• And social shares

These metrics allow you to understand audience interest. Also invest your time or a dedicated team to social listening. This can be done by closely monitoring and reading comments and reactions to see how viewers are feeling about a piece of content.

Evaluating Conversion Uplift from Client Testimonial Videos

Over 64% of Americans agree user-generated content (UGC) improved their shopping experience. This means that customers and consumers are looking for UGC videos from other users to understand products better rather than blindly trusting the words of the business itself. But you need to understand how much the uplift from different testimonial videos are.

So, to measure the impact track conversion rates before and after adding testimonials to certain places like landing pages, product pages, and emails. You can also do A/B testing or have different features for different geographical areas.

This can help you realize which stories have the most conversions or the best uplift value and further ensure your efforts in collecting testimonials aren’t futile.

Conclusion

40% of shoppers will make a purchasing decision after just reading one to three reviews. If this is just the statistic from reading reviews imagine the kind of impact moving visuals and audio can have on your conversion factor. When you make it easier for your audiences to make a decision you can guarantee that they will feel more secure about giving you their money or even just willing to try out your product. Video testimonials are the future of getting leads organically. The earlier you start doing the better as you will have a large content library to play around with over time. Claim your free workspace at Feedspace today to get access to a tool that can help you collect high quality testimonials and reviews for free. You can even use our import feature to bring in existing content you might already have to build a showcase or a Wall of Love.

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