10 Best Video Testimonial Examples

Introduction

If you are a business person, you are always wondering the way forward, “How can I grow my business?” This leaves you with a follow-up question like: How do I create trust for my business? And, how do I create credibility for my brand? Do you know the answer for them all?

Use of video testimonials.

In order to get more customers, businesses must demonstrate their worth, and this is where video testimonials come into the picture. Your users are the best ambassadors for your brand, thus it’s obligatory to hear their stories. This means recording and distributing video testimonials.

Before diving into making your own, let's check out some examples from others. Here are 10 awesome video testimonials you should see before creating yours.

If you're looking for a tool to help you record different types of testimonials—video, audio, and text testimonials then check out Feedspace.

What is a Customer Testimonial Video ?

A Customer Testimonial Video is a customer’s video speaking about their satisfying experience while dealing with the business. It is similar to receiving a video’s endorsement from someone who has used their service and enjoyed it.

Due to the fact that the vast majority of companies provide the same services if consumers trust them inter-personal relations are critical for them. The consumers are looking for businesses that they can relate with.

On the positive side, once trust is built about a business, 46% of the consumers go back and purchase more from that specific business and 28% of them go back and pay a higher price. On the negative side, 4 out of 10 customers have ceased purchasing from a specific business because of not trusting them.

This explains the fact that every single business should make it their primary concern to create trust and credibleness of their brand.

Why Video Testimonials Over Text Testimonials?

Consumers prefer video testimonials over text because they create more impact. Here's why:

Authenticity

• The biggest issue with text testimonials today is authenticity. There are tons of fake text reviews out there, written by bots or fake customers, or even sponsored by the business.
• The viewers can hear and see a real person who shares their story in the video. This adds credibility and encourages the audience to interact more with the brand being advertised.

Engagement

• Most of the people would prefer watching rather than reading boring long text.
• Video content generates more interest and grabs more attention than text content.
• Videos help in explaining and portraying the business more effectively through the assets created by the clients.

Conversions

• Video testimonials create more impact and are better than written text customers’ reviews. This is because videos can increase conversions by 80% as compared to text reviews.

Personalization

With so many businesses doing the same thing, people want to find something they can relate to. People can resonate better with your business if they see consumers with similar pain points talking about how you helped them.

The impact of text reviews is decreasing day by day, so it's time to switch to video testimonials for better results.

10 Best Video Testimonial Examples

1. PayPal

A simple, self-recorded video by a bank manager shows how PayPal improves customer transactions. This low-cost testimonial highlights authenticity and transparency, giving a balanced view of the service.

It’s a great example of an authentic, low-budget video. It’s short, self-made, and straightforward—just a bank manager explaining how they use PayPal and how it helps them and their customers. This review-style testimonial isn’t just for promotion; it shares an honest account of how the product works.

2. FreshBooks Testimonial

FreshBooks is an accounting software that deals with invoicing, making payments and many others. One of the targeted testimonials is Sarah who had previously been a sole proprietor. Donna explains about her struggles in her business life before coming across FreshBooks, Webkinz appreciates and acknowledges this problem from a small business life or a free lancer’s perspective.

3. Investorean’s Testimonial for Feedspace

From Investorean, Yuri Drabik made a video recording for Feedspace demonstrating his perceptions in the right manner. We want our audience to convey true testimonials and we want them to convey about the end users and built up the expectations of making an intelligent choice.

4. Nooro Foot Massager Testimonial

This testimonial illustrates ideal in understanding how the customers utilize the Nooro Foot Massager. This is very important because it is definitely easier to understand and appreciate the product when it is demonstrated in practical terms making it easy for potential buyers to visualize the actual benefits of the product, especially its workings.

5. Testimonials for the Boyle Team

Here, personalization and good customer service are emphasized in this one. The clients specify the members of the Boyle Team by names which helps potential clients to understand that the team will guarantee clients and the good quality of service when it comes to buy a house and sell it as well.

6. HubSpot’s Testimonial for Testimonial Hero

Testimonial Hero put Rob Dawson on a spotlight. He narrates the reason for HubSpot’s preference for the tool and provides several grounds on why they made perfect sense. These kind of testimonials become the best spokesmen for ones brand

7. Pablo’s Testimonial for Codecademy

Stories are a compelling component, and this is where Pablo’s testimonial for Codecademy adverts with creativity. What is more, he speaks of his before and after stories inviting the listener’s attention as he goes along.

8. RAAHO’s Testimonial for Zoho Analytics

This testimonial exposes the RAAHO’s objectives and were able to attain them utilizing Zoho Analytics. It provides assistance to the users to the individuals to the direct effect that the interactive medium has on their enterprise.

9. Avison Young’s Testimonial for HubSpot

Numbers grab attention. Mike Hart from Avison Young quantifies the results of using HubSpot. showing its direct impact. This testimonial is straight to the point, making it highly effective.

10. Liftech’s Testimonial for Marketing 360

This testimonial is powerful for several reasons. Liftech’s story is relatable to early-stage founders. The founder hesitated to work with Marketing 360 but shares compelling results like a 6 to 7X ROI. It shows the company builds strong relationships with clients.

How to Get Successful Video Testimonials?

We've seen some awesome video testimonial examples. These videos are gold for increasing brand's credibility and conversions. Here's how you can get impactful video testimonials for your business.

One of the biggest challenges with video testimonials is collecting them Without a streamlined process, it’s tough for both users and the business.

For users, recording a video by themselves without any direction can be a huge task. Businesses have to explain everything to each user and provide proper instructions for recording, etc.

But that's where platforms like Feedspace come in. Feedspace helps you to collect video testimonials easily. It offers forms that help you collect videos and screen recordings. You can add your instructions and questions you want customers to answer in the main message that users can see. All users have to do is click on the record button to shoot the video. Once they submit the video, you'll automatically receive it.

This isn't everything. Also, it is possible to quickly post the video on social media or embed the videos on your page in the form of testimonial Wall of Love.

Conclusion

Today, video testimonials represent a interesting asset for any business. These are among the strategies with the highest return on investments among all the marketing tactics. Thus, do not allow video testimonials to utilize their advantages owing the absence of the appropriate instruments. In case you feel like you would like to have someone along while you learn to use video testimonials, do schedule a demo with us!