10 Different Methods to Get Testimonials

If you want to collect testimonials, just keep it simple. People like being appreciated, and that makes them more likely to help out.

Ever wondered why testimonials are so important in business?

They’re pure gold for building trust. When you’re buying stuff online or signing up for a service, you check ratings and reviews before anything else, right? That’s because testimonials tell new customers you’re trustworthy and legit. Happy customers are basically saying, “This place rocks!” That’s why collecting customer testimonials should be at the top of your list.

Why Testimonials Are Crucial

Let me break it down. Imagine you’re at a party. Someone walks up and brags about how amazing they are. You’d probably zone out. But if your friend starts talking about someone awesome they just met, you listen up, right? That’s testimonials for your business!

They’re not companies hyping themselves. Customer testimonials are genuine signs of trust. Client testimonials, from other businesses you’ve worked with, add another layer of credibility.

When your customers or potential clients are deciding between you and a competitor, your testimonials can be the reason they pick you. When they see lots of positive feedback, they think, “These people must be doing something right.”

So, collecting testimonials isn’t just marketing fluff. It can seriously boost your credibility and sales.

10 Different Methods to Get Testimonials

We get two kinds of feedback: what’s working and what’s not. When we talk about different types of feedback, we’re obviously after the good stuff. Here’s how to start collecting testimonials today:

Post-purchase Surveys

Right after a sale, send a short and simple survey. Ask focused questions like, “How has our product or service helped you?” Short surveys get better replies and quicker customer testimonials.

Email Requests

Send a polite, friendly email asking for feedback. Something like, “We’d love to know what you think about your purchase!” More personal, and it works because customers feel special.

Social Media Outreach

Your customers hang out on Facebook and Instagram. Post regularly and invite feedback. Say stuff like, “Tell us how you’re enjoying our product!” It makes sharing easy and fun.

Website Forms

Add a quick testimonial form on your site. Ask for the basics: their name, email, what they bought, and a space to tell their story. Easy to use means you’ll collect testimonials anytime.

In-Person Requests

If you meet people face-to-face, just ask. “Would you mind sharing your thoughts about your experience?” Simple and direct. Most people are happy to help.

Incentivize Testimonials

Offer a little thank-you gift or discount. “Write a testimonial and get 10% off your next order!” Everyone loves a deal; it makes people more likely to share.

Follow-Up Calls

After someone buys from you, give them a quick call. Just check how they’re doing with the product or service. It’s a great way to show you care and get some honest feedback. When you feel the timing is right, ask if you can share their words as a testimonial. These conversations often bring out thoughtful, real stories that really help your business.

Online Reviews

You know what works? Asking customers to drop reviews on places like Google Reviews and Facebook. It’s simple: after someone has a positive experience, just send them a quick message saying, “Hey, if you’ve got a moment, could you leave us a review? It really helps!” Make it super easy for them by giving a direct link or even a QR code so they can just scan it and go straight there.

Video Testimonials

Videos are gold. When you ask customers to share a quick video testimonial about a product or service, it feels more personal. Seeing real faces and real voices builds way more trust.

User-Generated Content Campaigns

Big brands do this all the time because it works. When people post about your product in their own words and pictures, it’s like free advertising. And it feels honest, unlike an ad. If you want to collect testimonials anywhere, social media campaigns like this are a great way to start.