How to Ask for a Testimonial (10 Email Templates Included)

How to Ask for a Testimonial from Client

Get Video Testimonials Through Emails

Getting video testimonials by email is a great way to get real feedback from your customers. A good email can make a big difference in whether they decide to record a video for you. So, having some good email templates ready can really help when asking for video testimonials.

You know those testimonials from happy customers that make others think, "I need to work with these folks!" But getting testimonials can be tough. You're busy, your clients are busy, and asking for a favour feels awkward. But it doesn't have to be! Getting great testimonials

can be as easy as sending an email. And not just any email – I have 10 templates to help you.

Why Testimonials Are Super Important

Before we jump into the templates, let's find out why testimonials are such a big deal. Think about the last time you bought something online. Did you check the testimonials first? Probably! That's because we trust what other customers say. Testimonials are like having a bunch of friends telling everyone how awesome you are. They help new customers trust you and want to buy from you.

How to Request for a Testimonial

1. Keep it short and sweet – people are busy!

2. Make it easy for them to respond

3. Be clear about what you're asking for

4. Show them you value their time and opinion

Now, let's check out those email templates!

10 Email Templates To Ask For A Testimonial

The Simple Ask

Subject: Quick favour? Your thoughts on [Your Business]

Hi [Name],

Hope you're doing great! I loved working with you on [project/product]. Would you mind sharing a quick thought about your experience? Just a sentence or two would be awesome.

Thanks so much! [Your Name]

Why it works:

It's short, friendly, and super easy to answer.

The Thank You Note

Subject: Thanks for being an amazing customer!

Hey [Name],

Just wanted to say thanks for being such a great customer. We really appreciate you!

If you have a moment, could you share what you like about [your product/service]? It would really help us out.

Thanks again! [Your Name]

Why it works:

People like to be appreciated, and they're more likely to help when they feel valued.

The Specific Question

Subject: How did we help you [specific benefit]?

Hi [Name],

Hope you're enjoying [product/service]! I was wondering if you could share how it helped you [specific benefit, like "save time" or "increase sales"].

Your experience could really help other customers like you

Thanks! [Your Name]

Why it works:

Asking about a specific benefit makes it easier for customers to respond with focused testimonials.

The Reward Offer

Subject: A little thank you for your testimonial

Hello [Name],

We'd love to hear what you think about [product/service]. As a thank you for your time, we'd like to offer you [small discount/free item].

Interested in sharing your thoughts?

Best, [Your Name]

Why it works:

Sometimes a small incentive can motivate busy customers to take action.

The Check-In

Subject: How's everything going?

Hi [Name],

It's been [time period] since you started using [product/service]. How's it going? We'd love to hear your thoughts!

If you're happy with it, would you mind sharing a quick testimonial? It would mean a lot to us.

Thanks! [Your Name]

Why it works:

This shows you care about long-term satisfaction and gives customers time to see results.

The Video Request

Subject: Smile! You're on camera (maybe?)

Hey [Name],

We're putting together some video testimonials and thought of you! Would you be up for recording a quick 30-second video about your experience with us?

Don't worry – no fancy equipment needed. Just you and your phone camera!

Let me know if you're interested, and I'll send some easy instructions.

Thanks! [Your Name]

Why it works:

Video testimonials are powerful, and some customers might find this a fun change from writing.

The Social Media Ask

Subject: Can we feature you on our social media?

Hi [Name],

We'd love to showcase your experience with [your business] on our social media. Would you be open to sharing a quick testimonial that we could post?

We'd be happy to tag your business as a thank you!

Let me know what you think.

Thanks! [Your Name]

Why it works:

This offers mutual promotion, which can be especially appealing to business customers.

The Long-Time Customer

Subject: We've come a long way together!

Dear [Name],

Wow, can you believe we've been working together for [time period]? Time flies!

We'd love to share our success story with others. Would you be willing to write a quick testimonial about our long-term partnership?

Your insights would be super helpful for people looking for a lasting business relationship.

Thank you for your continued support, [Your Name]

Why it works:

This acknowledges the value of long-term relationships and can result in powerful testimonials.

The New Customer

Subject: How's your new [product/service] working out?

Hello [Name],

I hope you're enjoying your new [product/service]! I just wanted to check in and see how everything's going.

If you're loving it, would you mind sharing a quick testimonial? It would really help other customers who are thinking about trying us out.

And if you need any help, just let me know!

Best, [Your Name]

Why it works:

This shows you care about new customer satisfaction and can lead to fresh, excited testimonials.

The Testimonial Follow-Up

Subject: Thanks for your testimonial – can we share it?

Hi [Name],

Thank you so much for the great testimonial you shared in our recent survey. We're so glad you're happy with [specific point]!

Would it be okay if we used your comments as a testimonial on our website? We think your experience could really help other potential customers.

We'd be happy to write it up for you to approve if that's easier.

What do you think?

Thanks again, [Your Name]

Why it works:

This turns testimonial you've already received into a testimonial, making it super easy for happy customers to say yes.

5 Tips for Using These Testimonial Request Email Templates

1. Keep it personal: Always use the customer's name and mention something specific about their purchase or experience.

2. Make it easy: The easier you make it for customers to leave a testimonial, the more likely they are to do it.

3. Be thankful: Always show your appreciation, whether they agree to give a testimonial or not.

4. Follow up: If you don't hear back, it's okay to send a gentle reminder after a week or two.

5. Use the right template: Choose the template that best fits your relationship with each customer.

Conclusion

There you have it – 10 simple emails to help you get those awesome customer testimonials. Remember, the key is to make it easy and show how much you value your customers' opinions. Don't be afraid to mix and match these templates to fit your own style. And most importantly, always be genuine in your approach. People can tell when you're being real, and they appreciate it. Now, go out there and start collecting those amazing testimonials! Your future customers (and your business) will thank you.

P.S. If you found this blog post helpful, why not leave a testimonial in the comments? Just kidding... or am I? 😉

Share Blog with a friend.

Prajakta Managuli

Author

Grow your business with Feedspace!

Easily collect and share testimonials, simplify feedback, and speed up your success. Get started today!