10 Email Templates To Ask For A Testimonial
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10 Email Templates To Ask For A Testimonial

Collect Testimonials by Emails

Collect Video Testimonials by Emails
Collecting video testimonials via email is an effective way to gather authentic feedback from your customers. A well-crafted email impacts the customers' decisions to record a video testimonial. Therefore, having effective email templates comes in handy to reach out for video testimonials.


“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down simply by spending his money somewhere else.”
Sam Walton, founder of Walmart

There is nobody more important to a business than the customer. Their opinions count more than anyone in the business. And that means two things. First, we need to make sure they have a good experience. Second, we need to show potential customers what they are saying instead of what we, the business, are saying. Thus, we have to send email requests ASAP to get testimonials.

But, wait. How to go about sending these emails? Which is the right way? Which email would get more testimonials? That’s what this article is about. Here we will show you testimonial email templates you can use to collect testimonials from your users.

Also, if you are stuck and don’t know what to do with your testimonials, we got you!

How to ask for a testimonial?

Make sure you do everything to maximize the chances of getting a testimonial. Here are some pointers.

Figure out the right time

You want to strike a balance here. You want to send the email request early enough that they give a fresh account. But, you do not want it to be so soon that it affects the customer experience.

For product-based businesses, let your users make a purchase and have some time to experience it. After that you can ask them their feedback if they had a positive experience, ask them for a testimonial. If not, take their feedback, work on it, and then again ask for a testimonial.

For a service-based business, you can ask for feedback after a couple of months. Give them a chance to work with you and experience results. Once they experience your impact, they are likely to give a testimonial.

Asking for a testimonial this way has another benefit. The testimonial that they give can include the actual results of purchasing or working with you. Such testimonials are also more impactful for the audience. They can bring higher conversions.

Build a relationship

Does it bother you if an app or website asks you for feedback the first minute you’re there? Most people hate it. Same way, a new user or client is not going to provide you with a testimonial. Let them experience your business first.

Form a connection with your users. Be proactive. Ask them how you can provide a better experience. Share valuable tips and content with them.

Once your customer trusts you, you can ask them for a testimonial.

Give options

There are different types of testimonials you can collect; video, audio, and text. Giving your customers an option to choose can increase the number of testimonials you get. For example, many users are camera-shy and do not want to be on camera.

Instead of missing out on testimonials from them, you can request them to give an audio testimonial. This way you can get video and audio testimonials, both authentic and personalized.

Feedspace helps you collect both audio and video testimonials on the same platform. See for yourself.
Sign up for Feedspace.

Client testimonials template

A testimonial is our users taking out their time for our business to grow. They do not need it, we do. So, we don’t want to take up a lot of their time and make the process easier for them. For starters, we can provide them with some guidelines. It can help them record their review faster and provide useful details. Along with the testimonials email template, you need a client testimonials template that you share with them.

You can customize the below template:

  • Share your name, what you do, etc.
  • What problem were you trying to solve?
  • What made you choose us?
  • How was your experience working with us?
  • What impact did we have?

These questions will help your users think and record a testimonial faster. They will also give you valuable answers that will have a greater impact on your target audience.

You can collect testimonials with Feedspace via a form. In the form, you can add these prompts for your clients or users in the message section. Furthermore, all they have to do is click on the link for the form and they can view these guidelines in the message and start recording.

10 email templates to ask for testimonials

Here we will cover various testimonials and email template scenarios.

*Note: The emails are written from the point of view of a business. If you are a solopreneur, change the “we”s to “I”s.

Be a part of our case study

Case studies are effective for establishing credibility and building social proof. You can add them to your website and share them on social media. Moreover, It helps people facing similar challenges as your users relate to your business.

Post-success interview

Another way of getting testimonials is by conducting an interview. They are valuable video content for your business. Furthermore, snippets from these interviews can become powerful testimonials. It also gives you a chance to connect with your client more.

Share your numbers

The exact quantifiable results of your impact are excellent social proof. Moreover, they speak to your expertise in your field in direct terms. Therefore, you need this testimonials email template in your pocket.

Informal template

Every business has a different persona. If you are the kind of business where you can have a bit of fun, then this testimonials email template is for you. In addition, informal or fun emails are also a good way to grab attention.

Formal template

Funny and quirky emails are not for all businesses. Moreover, they might not suit your brand image as well. So, we have you covered with a formal testimonials email template.

Follow-up on events/courses

This is primarily for businesses that offer coaching or training of any sort. In such scenarios, you can ask for a review of a specific course or seminar.

These testimonials are helpful in marketing campaigns before the next event. You can also add them on your website or social media to get more people interested in your offerings.

Short and direct

Sometimes, you want to keep it simple. Sometimes, you want to be straightforward and direct when asking for testimonials. So, sometimes you want to send a simple and to-the-point email. And that is when you can send an email to request testimonials with this template.

Product video

As the name suggests, this testimonials email template is for video testimonials only. Product videos are helpful for the target audience to understand your business better.

Furthermore, they help in visualizing and connecting with your product. For example, skin-care, beauty, fashion, etc. businesses benefit more from video testimonials.

Periodic review

It is important to have regular check-ins with your customers. They help you know if the business is headed in the right direction. Moreover, they give you insights into the recent improvements you have made.

The positive experiences your customers share become testimonials. And the negative experiences become a part of your product roadmap.

Be our influencer

Social media is a game-changer today. Your users with a strong social media presence can become your influencers. They can share their experience on social platforms, bringing more customers for you in return. Here’s an email template to ask your customers to be your social media influencers.

Final words

Word of mouth was powerful yesterday, and it is powerful today. But the ways of conveying it are changing today. Testimonials are today’s word of mouth. This content is invaluable for businesses to grow, improve, and promote themselves. Therefore, this is not something we want to or should neglect.

Getting testimonials is not easy. But there is so much you can do to make it easier. You can make collecting, managing, and sharing testimonials easier and more effective. Moreover, with proper tools like Feedspace, you can leverage the most out of testimonials to grow your revenue.

We are just one click away from you. Schedule a demo with us so that we can help you in this journey!

Prajakta Managuli
Author Prajakta Managuli

Prajakta Managuli is a Content Writer at Feedspace. What started as a love for fictional books in childhood, became a passion for helping businesses achieve their goals with words.

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