How to Add Feedspace Wall of Love to Google Business Profile

Publish Date:

Feb 14, 2024

5 min read

Introduction:

Google Business Profile is the profile that is associated with your account when you list a business on Google. Whenever you search for a local restaurant or a store on Google, and if it shows up in the search results with its location—that is the GBP of that Business. According to a study by Birdeye, on average, a verified Google Business Profile receives about 200 clicks/interactions per month. And out of these interactions up to 50% of them are website clicks. Clearly, a GBP is important to each and every business owner as it provides more visibility and gives a chance for a business to feature important information related to their business like what they do, operating hours, amenities available, and even customer reviews.

However, Google Business Profile is limited in the fact that it can only allow you to collect reviews on google. What do you do when you want to show off the reviews you've received across other platforms? You can use Feedspace. A testimonial platform that allows you to both import existing reviews of yours from across the internet and collect fresh ones. With the additional feature to create a Wall of Love to show off these reviews.

The Wall of Love has its own unique link which a business can then add to their Google My Business Profile as a website or feature it in their replies and comments with customers.

Why Add Feedspace Wall of Love to Google Business Profile?

Enhance credibility & trust: Feedspace's Wall of Love can increase your social proof by showing off all the positive reviews you've received from your customers under one link. Your audiences won't have to go looking for reviews anymore.
Display authentic testimonials: Feedspace supports importing from major review platforms like Product Hunt, Yelp, Trip Advisor, and Gumroad to name a few.
Improve SEO & visibility: Reviews are made up of user generated content. And Google loves UGC which is why when you have more reviews featured on your website it will help with your SEO rankings.

Easy Step-by-Step Guide to Add Feedspace Wall of Love to Google Business Profile

Step 1: Collect and Organize Testimonials

Sign up on Feedspace or log in to your account if you already have one.
Click on Import Social Feeds to import reviews and testimonials from different platforms or create a new form to collect reviews.
Access all the content you've imported and collected under the Feedbox section of your Feedspace account.
Earmark and select the ones that you would like to show off and build a Wall of Love with.

Step 2: Create a Wall of Love

Once you have your reviews ready you can begin building a testimonial Wall of Love.

Head over to the Promote section of your Feedspace account and click on Build Now.
Fill in the details for your Wall of Love and change the aesthetics of it as you like.
Select the testimonials and reviews you want to show off on the Wall of Love.
Once you've finished click on Save & Share to receive a shareable link to your Wall of Love.

Step 3: Add the Testimonial Wall of Love Link to Your Google Business Profile

Go to your Google Business profile and click on Edit Profile.

Click the Contact button to add a website link.

Copy and paste the link to your Wall of Love as the website in your Google Business Profile.
Ensure you also include the link in any posts you make on your GBP or when you answer questions and reply to reviews.

Think of your Google Business Profile as your virtual storefront. Most of the time it will receive more views and interactions than your official website. This is not surprising however since we all have the tendency to “Google” things when we want to learn about them. In fact, 72% of customers say they use Google reviews to find businesses!

Step 4: Promote Your Wall of Love

Don't forget to also promote your Wall of Love all across your social media channels.
Feature it in the bios of all your social media handles.
Encourage and incentivize your followers and fans on social media to leave you reviews and testimonials through Feedspace.

And don't forget to keep updating your Wall of Love with the latest reviews and testimonials you receive.

4. Best Practices for Displaying Testimonials on GBP

Display a diverse set of reviews—from different platforms, from different audiences, both old and new ones, and both positive and critical ones.
When requesting for reviews and testimonials you can ask to use certain keywords or provide prompts to encourage them to answer in certain ways so that their answer contains information you want.

By doing this you will be able to include keywords in the testimonials which help with SEO rankings.

Conclusion

Moz, a leading SEO research tool, found through a study that 90% of marketers reported that review signals (such as quantity, diversity, velocity, ratings, and responses) greatly impact local rankings. There are only advantages to creating a Wall of Love with Feedspace. It can help you build trust, increase engagement, give you a temporary webpage on the internet, and even help with your search rankings. If you are a business owner and haven't yet started collecting reviews and testimonials from your customers, start today!

Claim your free Feedspace account today and start importing your existing reviews from different platforms. Over time you can even create forms to collect additional detailed testimonials and reviews. Let’s build great social proofing for your business together!

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Rahul Pai

Author

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