If there is one place where people already talk, record videos, and share opinions without thinking twice, it is social media. That is why social platforms have become one of the strongest channels for testimonial collection today. People post more freely. They speak in their natural voice. They show their real environment. All of this makes their stories feel honest.
The trick is learning how to find these stories, ask for them, and turn them into real social proof that helps others trust your brand. With the right testimonial collection software, you can collect, organise, and publish everything without running behind customers all day.
Let’s break it down platform by platform.
Why social platforms work so well for testimonials
Social media is fast, visual, and full of UGC. Customers already share their wins, frustrations, and new discoveries there. You simply meet them where they are. When someone shares a small clip or a screenshot, it already has the raw authenticity that traditional reviews usually lack.
People trust UGC reviews more than polished marketing content because it feels real. And that is exactly what makes social platforms powerful for reviews, short stories, and video reviews.
Read more: 10 Social Proof Examples That Instantly Boost Landing Page Conversions
Collecting TikTok testimonials
TikTok is where people show their personality. You get real energy, real expressions, and real results in a casual tone. That is why TikTok testimonials perform so well.
Here are ways to collect them naturally:
- Ask your customers to record a 15 or 30 second “before and after”
- Encourage them to share a quick tutorial or outcome
- Run a small monthly challenge where people show progress
- Convert existing TikTok mentions into permission based testimonials
- Stitch or duet customer videos to add your perspective
Once they create content, use your testimonial collection software to save it, tag it, and publish it wherever you need.
Collecting LinkedIn testimonials
LinkedIn works differently. It is slower, more thoughtful, and more professional. People prefer structured results over hype. That is why LinkedIn testimonials and written endorsements work so well, especially in B2B.
Simple strategies that work:
- Ask clients to write a short post about their experience
- Request permission to convert a comment or DM into a testimonial
- Share a case study and tag the client so they can respond publicly
- Offer to write a draft for them to edit
- Turn call feedback into a formatted LinkedIn quote post
LinkedIn is also the best place for long form insights, data driven results, and high trust social proof.
Adding social reviews into your workflow
Collecting video reviews from social media is the beginning; the actual work happens when you store them, organize them, and reuse them across channels.
This is where tools like Feedspace help. With testimonial collection software you can:
- Capture social videos directly through links
- Organise everything in one dashboard
- Request permission with a single tap
- Publish videos on your website, landing pages, and social channels
- Mix TikTok style UGC with LinkedIn style case studies
- Turn long clips into short highlights for higher engagement
You no longer need ten apps. You collect and distribute from one place.
Read more: How Social Proof on Landing Pages Can Increase Conversion Rate
Legal and ethical guidelines to follow
Collecting testimonials from social media sounds easy, but you must follow a few rules to stay ethical.
- Always ask for permission before using someone’s video
- Credit creators when reposting UGC
- Do not edit testimonials in a way that changes the meaning
- Ask customers to confirm their name, role, and how they want to be shown
- Keep all consent messages inside your testimonial system
- Respect private messages unless given explicit approval
This protects you and shows your clients that you respect their voice.
Conclusion
Social platforms are no longer just places to post content. They are living libraries of customer stories waiting to be collected. When you use TikTok for energy, LinkedIn for clarity, and the right testimonial collection software for organisation, you build a strong system of trust.
You get real voices. Real faces. Real proof. And when someone sees these stories, they do not need convincing. They convince themselves.
If you want to gather TikTok videos, LinkedIn posts, and UGC reviews in one place without chasing anyone, Feedspace makes it simple. Collect, organise, and publish your testimonials from a single dashboard and keep your entire social proof flow active. Try Feedspace now.
