What is a Video Testimonial?

Publish Date:

 

Jan 28, 2024

5 min read

what is video testimonial

“Seeing is believing”, that’s what we’ve been taught to learn and follow. And that worked great in an offline setting where things were physically in front of us. How do you know what is fact or fiction in an online world?

In such an environment, assets like video testimonials stand out in building trust for brands because they’re like a personal recommendation. Research has shown that 89% of people have been convinced to buy a product or service just by watching a video on it. This is a compelling statistic. Because that leaves only a little over 10% of the online audience that makes decisions without needing video content for conviction. Which segment of the audience would you rather cater to?

If you chose the former, congrats. You have already taken the first step towards improving the results of your marketing efforts. Testimonials are very important in marketing today. And video testimonials, even more so. In fact they don’t just help convince a customer to pick your product over a competitor; they even boost your search rankings by up to 157%!

This is why we built Feedspace. Feedspace is a one-stop solution for testimonials that allows you to capture fresh content, import it from various sources, manage your testimonial library, and showcase it on your website with ease. All of this in one place, under one roof.

But before you begin with Feedspace let us help you understand a little more about video testimonials.

What is a Video Testimonial?

Video testimonials are short videos in which a customer shares their positive experience with a product, service, or brand. Think of them as a personal recommendation, but in video form. And this makes it much more genuine and trustworthy.

But what is the goal of a testimonial? Why bother with it?

  • Show Off Real-Life Success: As mentioned earlier, “seeing is believing”, and video testimonials help bridge the gap between an online and offline environment.

  • Hook In The Audience:
    They combine storytelling and visual proof which will keep a majority of users locked in from start to finish.

  • Highlight Niche Issues:
    Most video testimonials single out specific problems and how your brand solved it. This can resonate with a viewer who might have similar concerns.

  • Repurpose Content:
    The user content generated through video testimonials can be repurposed for multiple channels—emails, social media, YouTube, website landing pages, email campaigns, presentations, and even pitch decks.

Video Testimonials Compared to Other Types of Testimonials

Audio Testimonials:

audio testimonial Type

These testimonials are left behind in the form of voice recordings and snippets. We see very few audio testimonials on the internet. But they’re a good option in cases where audiences might be camera shy or do not want to show themselves on video for any reason.

But they still don’t have the same impact as video testimonials. Only consider this if the person giving you a testimonial is not comfortable being on camera.

Text Testimonials:

Text testimonial Type

The most common form of testimonials we see on the internet today. Their popularity stems from the fact that it’s easy to just type out and out your thoughts down with the option to re-edit it after.

But these can easily be faked or AI generated. They don’t build the same levels of trust as video testimonials do.

This is why it is best to build social proof with video testimonials as opposed to text or audio-based ones. Don’t get us wrong. You have to feature a healthy mix of all kinds of testimonials. But due to advantages like higher authenticity, memorability, versatility to be used across platforms, and higher engagement statistics—video testimonials should be your primary option.

Why Are Video Testimonials Effective?

Let us understand in depth a bit more about why and what makes video testimonials effective. We will look at the following aspects that help make it effective,

Facial Expressions:

When a person is on video, talking passionately about something or endorsing it—they tend to use facial expressions. These expressions convey their honesty candidly which puts viewers at ease.

Tone:

Tone refers to the intonation used by people when they are talking about something. You can easily tell when someone is faking, reading something scripted, or has memorized what they want to say.

Visuals:

High quality video testimonials with visuals and effects to support the words have an added impact on consumers.

Authenticity:

Video testimonials can be accompanied by names, titles, and designations of the reviewer. And this can help make it more authentic and credible in the eyes of consumers when they see industry leaders or well-known experts endorsing a brand.

According to a study by Wyzowl, 93% of marketers say video marketing has given them a good ROI. And that’s apparently the highest result they’ve gotten since they started recording this data!

Remember, video testimonials have multiple uses. They aren’t just assets to embed on landing pages or show off on social media. They can even be used as accompaniments to case studies, PR articles, and in communication like emails. The only aspect you have to get right is to ensure that it’s powerful and has the right messaging. Let us check out how you can ensure this when you ask for a testimonial from your clients and customers.

How to Create a Powerful Video Testimonial?

You do not have control over what a person says or how they say it. Unless you give them a script to read out of—but why would you do that? If your product is good, you’ve delivered on your promise, and it has genuinely helped the end user you can expect good feedback from them. So, you just have to guide them in giving you this feedback in the form of a testimonial.

How do you do this?

Prompts/Talking Points:

Start by spending a good chunk of your time and energy researching. Look at your competitors' testimonials to understand exactly what their users are talking about and why it’s a good testimonial.

Using these insights, draft up your own set of questions, prompts, and talking points to help your audience with their scattered thoughts. When they are asked specific questions they are more likely to clearly open up and stay on track in the video testimonial.

You don’t want it to turn into one long boring monologue where they go on rambling about things that don’t directly relate to your business. And you do not want them to just use generic phrasing like, “This is a good product” or “I loved using their service”.

Clear, Well Lit Videos:

This goes without saying but you need to ensure the quality of the media you receive is worth the effort you’ve put into going about collecting it. High definition videos with no frame drops, stutters, clear audio, and are recorded in well-lit conditions perform the best.

Length:

Clearly mention that you want the recording to be short and engaging. Video testimonials perform best when they are between 1 to 3 minutes long. The shorter the video, with more points addressed, the better.

How Feedspace.io Simplifies Video Testimonial Collection

Feedspace.io’s Features:

Quick and Easy Setup:

You’re ready to use it from the start with no learning curves or special instructions needed. Just sign up, create a form, send it to your audience, and watch as video testimonials start rolling in.

Multiple Sources:

The tool allows you to import existing video testimonials from sites across the internet or collect new ones using forms.

Easy-To-Use UI:

The interface of the tool is designed to be user-friendly with a clean layout. This makes it accessible to multiple team members and contributors.

High Quality Marketing Assets:

Feedspace’s Wall of Love feature is designed to allow its users to customize the aesthetics of their testimonial showcase to match their existing website’s theme without disrupting anything.

Centralized Management:

All collected video testimonials are stored within your selected workspace. This gives you complete control to manage, monitor, and even choose what you want to share with whom.

Benefits of Using Feedspace

Integration With Review Platforms:

Import authentic testimonials from established platforms like G2, Trustpilot, Google Reviews, Product Hunt, and many more!

Multi-format Collection:

Got camera shy clients or those that don’t want to record a video? No problem! Feedspace’s forms allow you to collect testimonials even in audio and text formats.

24/7 Support:

If you have any questions or issues with the Feedspace platform our support staff is available round-the-clock, just one message away!

SEO Advantage:

Google Search tends to favor content that is user-generated, original, and comes from a reliable source. What’s more original than raw, candid content that has come directly from your users?

Examples of Successful Video Testimonials

But we don’t want you to just read this article and take our word for it. Check out these case studies to know about actual people, brands, and businesses that have used Feedspace and gotten results:

  • Speak English With Tiffani: An English tutor who uses Feedspace to stay connected with her 3M+ subscribers and students worldwide.

  • Yoganovisen: A yoga school that used Feedspace to collect testimonials from their students and gain a larger audience.

  • House Of Huegah: A local business from Gujarat, India that uses Feedspace to collect reviews from their customers. They even place QR codes leading to their testimonial collection forms right on the receipts.

How to Get Started with Feedspace.io

Getting started with Feedspace is super simple! Just follow these steps:

  • Sign Up: Head on over to our sign up page and use any email or a Google account to create an account.

  • Onboarding: Once signed in, you will be given a quick walkthrough of Feedspace with a new workspace and dashboard to call your own!

  • Build Collection Forms: Start creating a form to collect testimonials with instructions, prompts, and other details you want your receivers to see.

  • Start Collecting: Head on over to our sign up page and use any email or a Google account to create an account.

  • Manage Centrally: Easily access all your testimonials anytime and from anywhere through the comfort of your Feedspace dashboard!

That’s it! That is how simple all of it is. Head on over to our sign up page and claim your free Feedspace account today! If you’d like a personalized walkthrough or have any other questions you can also book a demo with our product expert here!

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Rahul Pai
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