Top Video Marketing Software Solutions to Elevate Your Brand

Marketing has come a long way. Be it small-scale marketers that have just set foot into the world of advertising or be it multi-national companies that leverage marketing like a pro–it is undeniably a crucial aspect in growth and establishing a business’ identity and tone.

With the advent of advertising, social proof has played a powerful role in the growth of certain industries and businesses. Social proof allows new customers to relate to the business and makes it seem more trustworthy.

In today’s digital landscape, it is easy to question the authenticity of text-based reviews. What, then, is the solution?

Video testimonials.

Video testimonials can turn the modern marketing industry into a trustable, reliable resource. Many companies across the world have begun to leverage video testimonials as marketing resources.

Management of these video testimonials can be incredibly exhausting and logistically cumbersome and lead to hours of unpaid labour from business professionals. Employing a video marketing software platform can not only make it easy to collect video testimonials but can also help you use these testimonials at the right places and bring in higher sales.

Choosing video marketing platforms is the first step you need to take on your journey to success. The right software can enhance your marketing efforts and deliver quantifiable results.

In this blog, we cover the purpose of video marketing solutions, top video marketing software in different categories like testimonial collection, video editing, AI-powered software, video hosting and distribution and more.

Let’s begin.

Key Components to Look For in Video Marketing Platform

Choosing video marketing platform can translate to simplifying the process of collecting, analyzing, editing and showcasing video testimonials without requiring too much effort or time. Here is a list of things you must consider before you opt for any software:

• Editing capabilities
• User interface
• Integration options
• Depth of analytics/reports
• Specialized requirements (based on your industry/company)
• Ability to track performance across departments

Top Video Marketing Software Platforms

After extensive research into the top video marketing software, we have categorized them according to the steps you must take while using video testimonials as marketing resources. For each step, we compiled a list of top 3 software in the category.

1. Video Testimonial Software (For Collecting & Showcasing Customer Stories)

Video testimonial collection is the first step you must take. Collecting videos and asking for reviews can be quite daunting. Using a software can make it easier for a lot of companies. Many software automate simple tasks and even simplify the collection and analysis of different trends observed in reviewers’ responses.

#1 Feedspace

While the marketing industry uncovered the potential of video testimonials, it was Feedspace that recognized how small and medium businesses would be impacted by the use of video testimonials. Feedspace worked on resolving different issues that marketers might encounter while collecting video reviews.

After working with nearly 25,000 clients, we arrived at the conclusion that while most companies wish to leverage video testimonials for marketing purposes, they still are unable to do so due to assumptions that it is effort-inducing, time-consuming and daunting.

And they are not wrong; the traditional means of collecting video testimonials involved setting up shoot locations, coordinating with clients for date and timing for the shoot, editing the video, and many other things. When put together, it was an arduous process, especially considering that the outcome is a mere 5-10 minutes of video content that may or may not be ‘skipped’ by potential clients.

To make it simple and easy for our clients, Feedpace came up with incredible features that can easily be used by different companies, individuals and departments to fit their needs. You can read how different people use Feedspace.

Feedspace offers an effective way to collect and showcase video, audio and text-based testimonials. In fact, Feedspace offers a one-click video capture link generation. Simply forward the link to the customer, and they can record video feedback in their own time–saving you time, effort and money.

Additionally, Feedspace, being a video testimonial software, allows businesses to import reviews from top platforms like Google, Amazon, Airbnb, Zillow & 150+ sites. This means that not just e-commerce businesses can use Feedspace, but even HR teams can collect interviews, Product managers can get updates or create explainer videos and a lot more!

Feedspace is commonly used by businesses of all kinds including start ups, education sector, NGOs, Investors, and more.

Feedspace’s Wall of Love is the most sought-after feature that a lot of clients have loved. Created within seconds, the ‘Wall of Love’ is the proud portrayal of all the reviews collected by your over time. This is a fully-customizable, SEO optimized, dedicated testimonial page that can be added to your website using an embed code.

Pricing

Feedspace offers a 14-day free trial and a free forever plan. Users also have the option to choose a custom plan to fit their requirements. Users that opt for annual plans get 2 months free.

#2 Vocal Video

Our next tool in line that aids in video testimonial collection is Vocal Video. Vocal video offers an asynchronous video collection for businesses across the globe. Users can automate testimonial collection with ready-to-use templates that simplify review requests.

Additionally, Vocal video also offers different tools that can help individuals make minor edits to the videos collected.

Pricing:

Vocal Video offers a free plan and a free trial for all plans. They also offer custom plans for large enterprises (starting from $1000/month).

#3 Famewall

Famewell is another reputed tool that allows businesses to showcase customer reviews via video. They offer extensive customization options to turn text-based reviews into image reviews. Similar to Feedspace’s Wall of Love, Famewell offers a Wall of Fame Page. It is a page where you can showcase collected testimonials with a Call-to-action button.

Pricing:

Famewell offers a free plan.

#1 Wondershare Filmora

Wondershare Filmora is a reputed video editing application. Famous for its ease of use and UI, Wondershare Filmora has been a trending platform for video editing for quite some time. It is available on Mac, Windows, Apple, IPad, and android devices. Wondershare Filmora offers AI-powered editing to simplify complex editing processes into simple steps.

This tool is excellent for beginners and professionals who do not wish to spend too much time developing and editing video testimonials and wish to simplify processes with AI-powered technology.

Pricing:

Wondershare Filmora does not offer a free plan, however, they do offer a 7-day free trial.

#2 Adobe Premiere Pro

A professional video editing software used by innumerable video designers, Adobe Premiere Pro has been one of the market leaders for nearly 50+ years. Adobe offers a wide range of tools for video editing for film, television and the web. Incredible features like high-quality video extension, video editing, different effects and a lot more.

You can read about the features in detail here.

Pricing:

Adobe offers a 7-day free trial for individuals and a 14-day free trial for businesses. Adobe offers different plans for individuals, students and businesses. We have listed the plans for individuals and businesses below:

Individuals:

Businesses:

#3 Final Cut Pro

Final Cut Pro, a video editing tool by Apple, is a reputed software that offers innovative features for video editing. With AI-powered features and integrations with several third party apps, Final Cut Pro is the go-to software for many companies.

It is the most sought-after feature for use on Apple devices, namely Macbooks, Iphones and iPads. It is created to handle heavy-duty work like larger frame sizes and complex projects. With its revolutionary features, Final Cut Pro can be a great tool for video editing.

Pricing:

Final Cut Pro offers a 90-day free trial for users to fully explore the software before purchasing a licensed version of the same.

3. AI-powered Video Marketing Tools (For Personalized & Automated Content)

Using video testimonials, many businesses have established their brand identity. Personalized content can set the tone for what your business does, what your values are and how your company visualizes its goals.

Here are a few AI-powered tools that you can use to create personalised and automated videos.

#1 Vidyard

Vidyard helps its reviewers create AI-powered personalized video messages on a large scale. Vidyard also offers an AI script generator. Using Vidyard, users can embed CTAs directly into their videos for immediate action. These features can be incorporated into CRMs for easier management.

Pricing:

Vidyard offers a free plan and a 14-day free trial.

#2 Synthesia

Synthesia is a great tool for those who wish to create custom explainer videos or videos that can help them connect with their customers. This opens up newer possibilities for creators who wish to create custom content. It is a text-to-video AI with avatars for creating explainer content.

Pricing:

Synthesia offers a 7-day free trial. Prices are billed annually.

#3 Pictory

Pictory is another AI-powered tool that converts blog posts & scripts into engaging marketing videos. It offers a host of unique features that make it one of the most prominent video marketing solutions in the industry. It allows users to transform long-form content into shorter, more branded videos for increased engagement across different platforms.

Pricing:

4. Video Hosting & Distribution Platforms (For Managing & Sharing Video Content)

The next step in managing video content is to distribute the content that you have artfully collected and edited. Sharing these videos on different platforms ensures that all your videos reach the relevant audiences.

Here are a few apps that can be used to manage and host videos:

#1 Vimeo

Vimeo’s online hosting is a secure way to host your videos. It allows for team collaboration, and users can even customize branded video players. It is an ad-free platform; using it minimizes distractions and ensures a stress-free browsing experience. One can customize all parts of the video hosting, like colors, logos, and thumbnails. Additionally, you can add or remove the playbar, manage speed controls, categorize chaptering and a lot more.

Pricing:

#2 Wistia

Wistia is an excellent video hosting and management platform. They offer a unique set of tools that allow users to store, distribute and create engagement using video marketing. Similar to Vimeo, this tool also offers video embedding and an analytics platform. Wistia is focused largely on business video marketing with lead capture capabilities.

Pricing:

#3 YouTube

YouTube needs no introduction. YouTube is the second largest search engine in the world. Most businesses today are well aware of how YouTube’s business model works. It's a versatile video hosting platform that allows numerous industries to showcase their videos to everyone across the world. These videos can create brand awareness, boost product discoverability, increase engagement and boost overall sales for your business.

Pricing:

Globally, YouTube ads' average cost is $0.10 to $0.30 per view or per click. Their business model doesn’t charge a monthly fee; rather, it is more of a pay-per-click model. Different factors influence the average costs incurred per month, such as targeting, ad length, bidding (competition for specific target groups or placements) and more.

H3 | 5. Social Media Video Marketing Tools (For Engaging Short-Form Content)

Our next step in the journey of video marketing is to enhance engagement with our content. Using short-form content to grab attention and long-form content to convert users is a tried-and-tested strategy used by many marketers.

Here are a few tools that can help you create short-form content easily:

#1 Canva Video

Canva Video, commonly known as Canva is an easy-to-learn, simple tool that can help you with shortening and editing video content. While it is not as complex or professional as Adobe Premiere Pro, it is still a great tool in terms of accessibility and ease of use.

Canva can help you create videos for YouTube, Instagram, Facebook, and TikTok with ready-to-use templates. They offer drag-and-drop video templates for the top social media platforms.

Pricing:

Canva offers a free plan and a 30-day free trial for Canva Pro and Canva Teams plan.

#2 Lumen5

Lumen5 is an excellent tools that turns articles into social-friendly videos. It is created to ensure ease of use for people from a non-technical background. Marketers, publishers and brands use Lumen5 to create promotional content using AI. You can even cut, merge and edit videos on the platform to simplify your video creation and editing process without shifting from one tool to another.

Lumen5 is a great choice for those with minimal technical knowledge about video editing and who want to use AI-powered technology to enhance the video creation process.

Pricing:

Canva offers a free plan and a 30-day free trial for Canva Pro and Canva Teams plan.

#3 InVideo

InVideo is another great tool that can help you create professional videos from scratch. Similar to Lumen5, it is another great tool that can help with the creation of short-form videos. InVideo is known for its templates that allow you to drag and drop pieces of content into pre-made molds with great music. These templatized videos generate increased engagement and boost brand recognition.

Pricing:

6. YouTube & SEO Optimization Tools (For Increasing Video Visibility & Engagement)

SEO optimization in its simplest form is improving your content’s trackability. Improving trackability ensures that your content reaches the right audience at the right time. This evolves constantly and involves numerous steps to set into motion.

Using a tool for improving your SEO for your videos can significantly lower the effort that you would have to put in otherwise.

Here is a list of tools which can help you focus on YouTube and SEO optimization.

#1 VidIQ

VidIQ can help companies that advertise on YouTube increase their following and boost their channel by optimizing their content for SEO, creating analytical reports and finding keywords.

VidIQ helps create SEO-friendly titles, optimizes and promotes videos, generates titles, thumbnails and outlines for videos. All these factors can boost engagement and help companies increase their customer base.

Pricing:

VidIQ offers a 7-day free trial and a free plan.

#2 TubeBuddy

TubeBuddy is a YouTube creators’ optimization software. It offers a bunch of tools that simplify SEO, AI-processing, data workflow, and bulk processing. These features can help video creators rank amongst thousands of others. Similar to VidIQ, it optimizes titles, descriptions and hashtags to boost discovery and growth.

It is a great tool for keyword research & analytics too.

Pricing:

#3 SEMRush Video Rank Tracker

As the name sugegsts, SEMrush Video Rank Tracker is primarily an analytics tool that consistently tracks innumerable YouTube videos’ performances 24/7. It also monitors average rank, keyword distribution and rank changes for up to 200 keywords. SEMrush allows you to identify the gap in your particular industry and find the right keyword that you can use to fill the gap.

It can help you troubleshoot underperforming videos, optimize title, description and hashtags and do a lot more.

Pricing:

7. Animated & Explainer Video Tools (For Storytelling & Educational Content)

For the final step in our journey of video marketing, we have put together a list of tools that can come in handy for customers after they have successfully converted. These tools can help you create stories and draft educational content to explain your features and products.

Here is a list of animated and explainer video tools:

#1 Powtoon

Powtoon is a powerful tool that can help you create animated explainer videos. You can utilize Powtoon’s stock images, templates, and videos or customize your own videos easily on their platform. You can add voice-overs, texts and music to your videos.

You can create marketing videos, onboarding videos, educational content, video tutorials, explainer videos or even animated presentations.

Pricing:

#2 Doodly

Doodly is another powerful tool that helps you create whiteboard animation content for educational purposes. It is a cloud-based service created specially for windows and Mac. It has a drag-and-drop interface that makes it easy to navigate while creating video content. You can add your images and voice-overs and even make it look like a hand is drawing things on the whiteboard.

It is a great tool to explain complex features, educational content and overall unique video content for YouTube.

Pricing:

#3 Vyond

Vyond is a powerful AI-powered animation tool for business storytelling. Businesses across the globe use it to create animated and realistic storytelling videos. Vyond can be used to make videos for marketing campaigns, training videos, sales departments and more.

You can customize the video as per your requirements and add a character or expressions, change the scene and background colour, and time everything according to your choice using Vyond.

Pricing:

4. Choosing the Right Video Marketing Software

Choosing the right video marketing software for your business can be a game changer. It can build trust, help you establish your brand identity and even convey important messages via reviews.

As a marketing tool, testimonial videos are often overlooked in favour of text-based reviews. Despite being harder to collect, testimonial videos are incredibly powerful and big companies across the globe have been using them to level up their marketing games.

However, for smaller businesses, it might be a bit difficult to employ a bunch of tools for marketing video testimonials. Editing, capturing, AI-power, explaining, voice-overs–all of these are essential elements that make every video testimonial impactful.

For a small business, using these tools can be time-consuming, expensive and difficult to integrate into their current CRMs.

For your benefit, we have compiled a short list of essential factors to help you choose the right video marketing tool based on your company.

Knowing your company and industry’s specific requirements is important to succeed in the industry. Market research can bring to light influential elements that can be crucial in deciding the right marketing strategy for your business.

When you take into consideration marketing your company’s features or brand identity using tools like video testimonials, you must consider your audience.

Audiences play an important role in creating engagement with your ads. A mid-length, easy tutorial is better explained on LinkedIn or YouTube than an Instagram story. Similarly, depending on the demographics of your audiences, you can make the most of your video testimonials.

Questions like:

After you successfully figure out your marketing objectives, you must find a tool that aligns with it. A tool that provides versatile features and necessary integrations that you can use to make the most of your marketing.

Different types of tools provide different results. Based on the goals you wish to achieve, select the right tool.

The next factor that must be brought under consideration is the budget you can expend on acquiring the said tools.

Aiming for the moon and landing among the stars is not as satisfactory when it comes to marketing. Setting a realistic budget is imperative. Make sure that the tool you choose aligns with your business’s budget.

Ask Questions like:

Next, look at the surrounding factors related to your product. For example, consider the customer support offered by the software company–does it match the timing during which you work? Are they available 24/7?

Or, if you work solo, look for software that offers expert suggestions on their products. Ask them if you can run the software all by yourself.

Next, look at the reviews left behind by other people who have used the software. How credible is a video review software if they themselves are unable to gather reviews?

Lastly, strongly consider if the current software can be fully integrated into the new software that you choose.

Implementing Video Marketing Software in Your Strategy

#1 Define the goal:

Set clear objectives, like driving traffic, increasing engagement or spreading awareness. You can tailor the video content according to these goals and choose the right platform to advertise them.

#2 Repurpose existing content:

Before you are able to produce fresh content, it might be a wise idea to repurpose the existing content. Pick and choose different content pieces and turn it into blogs, testimonials or case studies (psst! You could even reach out to your past loyal customers and ask for a video version of the content they previously shared!)

#3 Make maximum use of Automation:

While you figure out how to integrate your video marketing tool, utilize the automation features (which most video marketing tools offer) and turn them into your robust tools. Simplify and speedify!

Bonus tip!

Leverage Personalization: When setting up your tool, ask your software company if they can personalize any feature to better fit your needs. Their expertise can come in handy. Don’t be shy to ask for some expert tips about integrating their tool into your workflow either!

These can be great tips to kick off the integration process. After you have fully integrated the new video marketing tool, ensure that you consistently track results and try experimenting with tests to figure out what works best for your company.

Always keep in mind that training your team on a software might be a hassle at the start, but it is a long-term investment that can guarantee success in the long run.

Conclusion

Triggering the unlimited potential of a video testimonial can yield great results. Empowering your business using video marketing software can yield even greater results. Prioritize your company’s requirements and facilitate the necessary tools that can give rise to incredible growth within and outside your business. A video marketing software that aligns with your brand’s goals can be the key to unlocking the door to success.

A video collection software like Feedspace can be incredibly useful in simplifying your tasks. Their cutting-edge technology can bring in numerous benefits, including a customizable Wall of Love, video, audio and text-based review collection, and screen recorder, which can be transformative for your business. Give it a shot today.