What is the Goal of a Testimonial?

What’s a Testimonial?

Ever checked reviews before trying something new? That’s a testimonial—real feedback from real people about their experience.

Here are the main types:

• Written Testimonials:
  

  Written Testimonials are short and easy to read, they work great on product pages, social media, or emails. Perfect for showing what people exactly love about your product or service in a quick glance.

• Video Testimonials:
  

  Nothing feels more real than seeing someone’s excitement in a video. Whether it’s a happy customer or an influencer talking about your product, Video testimonials create a strong emotional connection.

• Audio Testimonials:
  

  Testimonials in voice form! Great for podcasts, customer support, or website embeds. They’re personal, relatable, and filled with real emotion.

What is the Purpose of Testimonials?

Build Trust

Words from the existing customer build more trust than any ad. A testimonial says, "This works, and it worked for me." It clears every doubt and builds 100% trust.

They Prove Your Product Delivers

Testimonials are the exact proof or mirror of what your product gives the output.

They Drive Conversions

You know what 2 out of 3 buyers are more likely to purchase after seeing a testimonial. That means growth is guaranteed through testimonials as they speak about the result it brought to the existing client.

Testimonials Goals Based on Their Types

Not all testimonials are the same—they each have different goals and impacts. Let’s break them down super simply:

Customer Testimonials

These are stories or feedback shared by your customers about their experiences with your product or service. They talk about how your product helped solve a problem, made their life easier, or added value. Most customer testimonials focus on the results and changes customers noticed after using your product or service.

Why it matters:

• Shows real-life success stories that potential customers can connect with.
• Builds trust by highlighting clear, relatable outcomes.

Goal of Customer Testimonial:

To prove your product works and build trust with potential customers.

Employee Testimonials

These testimonials come from your team members who share what it’s like to work at your company. They often highlight the workplace culture, opportunities for growth, and how it feels to be part of the team.

Why it matters:

• Helps you attract talented people by showcasing a positive work environment.
• Positions your company as a great place to work.

Goal of Employee Testimonial:

To build a strong employer brand and attract skilled professionals.

Influencer Testimonials

These are testimonials from influencers who’ve used your product and recommend it to their followers. They usually share this feedback through social media posts, videos, or blogs.

Why it matters:

• Influencers already have a loyal audience that trusts their opinions.
• It introduces your brand to a new and larger audience.

Goal of Influencer Testimonial:

To expand your reach and build trust through the influencer’s credibility.

Client Testimonials (B2B)

These testimonials come from businesses that have used your product or service. They generally talk about how your product helped them solve their operational problems or helped them achieve their goal. These are especially useful in B2B marketing.

Why it matters:

• Highlights results, cost savings, or improved efficiency.
• Builds trust among other businesses looking for the same solutions.

Goal of Client Testimonial:

To show your value and expertise to potential clients

Expert Testimonials

These testimonials are approval from industry experts or professionals who think your product is effective based on their experience or results.

Why it matters:

• Add credibility and authority to your product or service
• Positions you as reliable in the market

Goal of Expert Testimonial:

To make your brand stand out best from others in the market.

Video Testimonials

These testimonials are video recordings of customers sharing their experience with your product or service. Video captures the exact emotion and actual feeling of the client after using your product or service

Why it matters:

• Creates an emotional connection with viewers
• Increases the engagement with the story

Goal of Video Testimonial:

To connect potential clients on a personal level and build trust authentically

Audio Testimonials

These testimonials are audio recordings of customers explaining their experience with your product or service.

Why it matters:

• Doesn’t sound fake and adds a personal touch through voice
• Creates a positive impact on listeners

Goal of Audio Testimonial:

To resonate with listeners and build connections through real voice.

Text Testimonials

These testimonials are written reviews or feedback that customers share regarding your product or service.

Why it matters:

• Quick and easy to read and get to know for busy people
• Can be placed anywhere like on ads, emails, etc.

Goal of Text Testimonial:

To provide easy-to-read and understandable proof around your product or service.

Goal of a Testimonial for Company

Testimonials are not just random words; they exist to achieve some specific goals that can help your business grow 2x.

Increase Conversions

Including testimonials on your website could help in building trust among the new visitors, and it could then reduce hesitation and ultimately help in turning them into your potential customers. Also, according to BigCommerce, adding testimonials to a landing page can increase conversions by up to 34%.

Solve Problems

Testimonials show how your product effectively solves real-life problems, making it relatable to potential buyers.

Retain Customers

Sharing testimonials on a regular basis makes existing customers feel valued, maintaining their loyalty and keeping them in touch with your brand.

Highlight New Features

One can use customer feedback to show how updates and new features make your product more reliable.

Spark Word-of-Mouth Marketing

Happy customers often share their experiences, becoming brand ambassadors.

Tackle Negative Perceptions

Testimonials can be the best way to handle negative opinions, as happy customers share positive experiences, and they can be a better answer to negative perceptions.

Build Emotional Connections

Real customer stories help evoke the emotional connection that could deeply connect with potential buyers and help you build a bond with the audience.

How Feedspace Simplifies Testimonials

Gathering, managing, and showcasing testimonials can be a difficult task and can lead to giving up on testimonials, but that could be the wrong decision. Instead, your savior Feedspace makes it easy and quick.

Businesses with testimonials actually have a 62% increase in revenue, according to a report. So, with the simple interface of Feedspace, you can focus on growth.

Testimonials are just not words, but they're a way to showcase the authenticity and reliability of your product or service. Each testimonial type, be it text, video, or audio, helps potential visitors to trust your product or service.

With Testimonial collection tools like Feedspace, you can make the process of collecting, managing, and showcasing testimonials quite easy and fast. Whether you wish you get new customers, build trust, or retain your existing customers, testimonials are the best way to do so.

So start collecting and showcasing testimonials today!