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What is the Best Format for a Testimonial?

Last updated on September 30, 2025

Overview

The best format for a testimonial can vary depending on your goals, audience, and where you plan to display it. On Feedspace, you can showcase customer feedback in several effective ways:

Popular Testimonial Formats

1. Video Testimonials

  • Customers record short videos sharing their experience.
  • Highly engaging, authentic, and great for social media, landing pages, and product demos.
  • Easily request and receive video content directly through Feedspace.

2. Audio Testimonials

  • Voice-based testimonials or audio messages from customers.
  • Personal, conversational, and easy for customers to record.
  • Collect audio reviews and share them on your website or campaigns.

3. Text Reviews

  • Short written texts or feedback.
  • Quick to read, versatile, and easy to embed anywhere.
  • Gather structured textual responses through Review Forms.

4. Screen Recordings

  • Customers record their screen while giving feedback.

5. Social Media Reviews

  • Reviews imported directly from platforms like Twitter, LinkedIn, or Instagram.
  • Adds credibility by showing real, public feedback.
  • Import and display reviews from your social channels in one place.

6. Case Studies

  • Detailed success stories that showcase measurable outcomes and proven advantages
  • Collect multiple types of testimonials (texts, videos, audio, screen recordings).
  • Combine these insights into a full case study you can use in blogs, sales decks, or client pitches.

How to Collect Testimonials with Feedspace

  1. Create a Review Form – Add your own questions and brand styling.
  2. Share the Form – Send via email, social media, or embed it on your site.
  3. Collect Multiple Formats – Get text, video, audio, and more in one place.
  4. Showcase Them – Publish your best reviews using the Wall of Love or testimonial widgets.

Which Format Should You Choose?

  • Use Text Reviews for quick and versatile testimonials.
  • Use Videos or Audio to maximize engagement and authenticity.
  • Use Case Studies for detailed results in sales and marketing.
  • Use Social Media Reviews to highlight public trust.
  • Use Screen Recordings when you want product-specific feedback.

With Feedspace, you don’t have to choose just one , you can collect and display all these formats together to build stronger social proof.

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