How Do I Display Better Business Bureau Reviews on My WordPress Site with Feedspace?

Better Business Bureau (BBB) accreditation and customer ratings are among the most recognized trust signals in North America. When potential customers see your BBB rating and complaint resolution history displayed on your website, it reassures them that your business operates with integrity and accountability. With Feedspace, you can import your BBB reviews and ratings and showcase them directly on your WordPress site, giving visitors the confidence they need to choose your business.

Step 1: Import your Better Business Bureau reviews into Feedspace

Before you can display your BBB reviews on WordPress, you need to import them into your Feedspace account. Follow the steps in the Better Business Bureau import guide to pull your BBB ratings and customer reviews into Feedspace.

1. Log in to your Feedspace account.
2. Click Import in the left sidebar.
3. Paste your Better Business Bureau business profile URL into the input field. Feedspace detects the platform automatically.
4. Click Fetch Reviews, select the reviews you want to import, then click Import Review in the footer.

Step 2: Create a widget with your BBB reviews

With your Better Business Bureau reviews now in Feedspace, the next step is to create a display widget that you can embed on your WordPress site.

1. Go to Widgets in the sidebar.
2. Click a template from the template strip, such as Carousel or Masonry, to create your widget. The editor opens automatically.
3. In the editor, select the reviews you want to include using the checkboxes on the left.
4. Switch to the Design tab to customise the colors and appearance to match your site.
5. Go to the Share tab. Under HTML/WordPress, copy the Widget ID from the WordPress plugin section for use in the next step.

BBB reviews often highlight how a business handles complaints and disputes. Consider featuring reviews that reflect your responsiveness and resolution process, as these are the attributes potential customers value most when evaluating a BBB-accredited business.

Step 3: Install the Feedspace WordPress plugin

The Feedspace WordPress plugin makes it easy to add your BBB review widget to any page or post without touching code. If you have not installed it yet, follow these steps:

1. In your WordPress admin panel, go to Plugins and click Add New.
2. Search for Feedspace and click Install Now, then Activate.

Step 4: Add the BBB review widget to your WordPress page

Now that the plugin is installed, you can place your Better Business Bureau review widget on any page of your WordPress site.

1. Open the WordPress page or post where you want to display the reviews.
2. In the Gutenberg editor, add a Feedspace Widget block to the location where you want the reviews to appear.
3. Paste the Widget ID you copied in Step 2 into the block.
4. Click Publish or Update to save the page.

Where to display BBB reviews on your site

Strategically placing your BBB reviews increases their impact on visitor trust. Consider adding them to:

• Homepage: A prominent BBB rating widget near the hero section signals credibility the moment visitors land on your site.
• About page: Pair your BBB accreditation reviews with your company story to reinforce your commitment to customer satisfaction.
• Contact page: Displaying BBB ratings near your contact form reassures visitors before they reach out.
• Pricing or service pages: Trust signals placed close to purchasing decisions can reduce hesitation and improve conversions.