How Do I Display Better Business Bureau Reviews on My WordPress Site with Feedspace?

Better Business Bureau (BBB) accreditation and customer ratings are among the most recognized trust signals in North America. When potential customers see your BBB rating and complaint resolution history displayed on your website, it reassures them that your business operates with integrity and accountability. With Feedspace, you can import your BBB reviews and ratings and showcase them directly on your WordPress site, giving visitors the confidence they need to choose your business.

Step 1: Import Your Better Business Bureau Reviews into Feedspace

Before you can display your BBB reviews on WordPress, you need to import them into your Feedspace account. Follow the steps in the Better Business Bureau import guide to pull your BBB ratings and customer reviews into Feedspace.

1. Log in to your Feedspace account.
2. Navigate to Import Reviews from the sidebar.
3. Select Better Business Bureau from the list of available platforms.
4. Enter your BBB business profile URL and follow the on-screen prompts to complete the import.
5. Once the import finishes, your BBB ratings and customer reviews will appear in your Feedspace testimonials library.

Step 2: Create a Widget with Your BBB Reviews

With your Better Business Bureau reviews now in Feedspace, the next step is to create a display widget that you can embed on your WordPress site.

1. From your Feedspace dashboard, go to Widgets in the sidebar and click Create Widget.
2. Choose a widget style that suits your site layout, such as a carousel, grid, or list.
3. Filter your testimonials to include only your BBB ratings and accreditation reviews, so visitors see trust-focused content.
4. Customize the widget appearance to match your brand colors and typography.
5. Save the widget. Feedspace will generate a unique shortcode and embed code for it.

Tip: BBB reviews often highlight how a business handles complaints and disputes. Consider featuring reviews that reflect your responsiveness and resolution process, as these are the attributes potential customers value most when evaluating a BBB-accredited business.

Step 3: Install the Feedspace WordPress Plugin

The Feedspace WordPress plugin makes it easy to add your BBB review widget to any page or post without touching code. If you have not installed it yet, follow these steps:

1. Log in to your WordPress admin dashboard.
2. Go to Plugins and click Add New.
3. Search for Feedspace in the plugin directory.
4. Click Install Now next to the Feedspace plugin, then click Activate.
5. Once activated, go to the Feedspace plugin settings and connect it to your Feedspace account using your API key.

Step 4: Add the BBB Review Widget to Your WordPress Page

Now that the plugin is installed and connected, you can place your Better Business Bureau review widget on any page of your WordPress site.

1. Open the WordPress page or post where you want to display your BBB reviews in the block editor.
2. Click the + button to add a new block, then search for Feedspace.
3. Select the Feedspace block and choose the BBB review widget you created in Step 2 from the dropdown.
4. Alternatively, add a Shortcode block and paste the shortcode generated by Feedspace for your widget.
5. Preview the page to confirm the widget displays your BBB ratings correctly, then publish or update the page.

Where to Display BBB Reviews on Your Site

Strategically placing your BBB reviews increases their impact on visitor trust. Consider adding them to:

• Homepage: A prominent BBB rating widget near the hero section signals credibility the moment visitors land on your site.
• About page: Pair your BBB accreditation reviews with your company story to reinforce your commitment to customer satisfaction.
• Contact page: Displaying BBB ratings near your contact form reassures visitors before they reach out.
• Pricing or service pages: Trust signals placed close to purchasing decisions can reduce hesitation and improve conversions.