Capterra reviews carry significant weight for software buyers. These are detailed, verified peer reviews written by business professionals who have evaluated your product in real-world use cases, complete with pros, cons, and ratings across multiple categories. Displaying Capterra reviews on your WordPress site puts that social proof directly in front of your prospects at the moment they are evaluating your software, helping you shorten the sales cycle and build credibility with B2B buyers before they ever reach a sales call.
Step 1: Import your Capterra reviews into Feedspace
Before you can display your peer reviews on WordPress, you need to bring them into Feedspace. Use the Capterra import to pull in your verified reviews in just a few clicks.
- Log in to your Feedspace account.
- Click Import in the left sidebar.
- Paste your Capterra profile URL into the input field. Feedspace detects the platform automatically.
- Click Fetch Reviews, select the reviews you want to import, then click Import Review in the footer.
For a full walkthrough of the import process, see How to Import Reviews from Capterra into Feedspace.
Step 2: Create a widget with your Capterra reviews
With your peer reviews imported, the next step is to build a widget that you can embed on your WordPress pages.
- Go to Widgets in the sidebar.
- Click a template from the template strip, such as Carousel or Masonry, to create your widget. The editor opens automatically.
- In the editor, select the reviews you want to include using the checkboxes on the left.
- Switch to the Design tab to customise the colors and appearance to match your site.
- Go to the Share tab. Under HTML/WordPress, copy the Widget ID from the WordPress plugin section for use in the next step.
Capterra reviews often include detailed use-case context and category ratings, such as ease of use, customer support, and value for money. Consider using a widget style that surfaces reviewer job titles or company sizes so B2B buyers can quickly find peer reviews that match their own profile.
Step 3: Install the Feedspace WordPress plugin
The Feedspace WordPress plugin is the easiest way to embed your peer review widget without touching any code. If you have already installed it, skip to Step 4.
- In your WordPress admin panel, go to Plugins and click Add New.
- Search for Feedspace and click Install Now, then Activate.
Step 4: Add the widget to your WordPress page
With the plugin active, you can place your Capterra peer review widget on any page or post in just a few steps.
- Open the WordPress page or post where you want to display the reviews.
- In the Gutenberg editor, add a Feedspace Widget block to the location where you want the reviews to appear.
- Paste the Widget ID you copied in Step 2 into the block.
- Click Publish or Update to save the page.
Where to place Capterra reviews for maximum impact
For B2B software companies, the placement of peer reviews can directly influence conversion. Consider adding your Capterra widget to these high-intent pages:
- Pricing page: Buyers are weighing cost against value. Peer reviews that highlight ROI and ease of implementation can tip the decision.
- Product feature pages: Reviews that mention specific features reinforce your claims with independent, third-party validation.
- Homepage hero or above-the-fold section: A trust badge paired with a rotating carousel of verified Capterra reviews signals credibility from the first impression.
- Demo or contact request pages: Peer reviews near a call-to-action give undecided prospects the final push to convert.
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