What are the benefits of video testimonials?

Publish Date:

 

Jan 29, 2024

5 min read

What are the benefits of video testimonials

According to studies, customer testimonials placed alongside more expensive items increased conversion rates by 380%. And a whopping 90% of users who shop or make purchases online say that seeing a video about a product is helpful for making decisions. Imagine combining the two—putting videos and testimonials together.

That is when you get what is known as a customer video testimonial. And they are some of the most effective marketing assets because of how well they are able to grab a viewer’s attention. Moreover, they help make decisions by putting things into visual form—giving the audience an opportunity to understand the ins and outs of a product like it was being explained to them by another person.

Clearly, the benefits of video testimonials are plenty. But let us dive deep into them to understand exactly what makes them so effective.

What is a Video Testimonial?

what is video testimonials

Video testimonials are shortform clips in which a user shares their experience with a product, service, or brand. They talk about the positives and why they recommend the product to others. It is almost like having a personal recommendation, but in video form.

Customer video testimonials work a lot better than static testimonials simply because there are moving visuals to accompany it. And there is a person sitting and talking to the camera which adds to the human touch.

Benefits of Using Video Testimonials

Builds Trust Through Authenticity

Since there is a real person talking in the video and vouching for the product or brand, it builds trust much faster than someone having to just read a textual testimonial.

Increases Engagement and Retention

How many times have you been browsing the internet or scrolling on social media and paused to watch a video ad or footage? That is just the power of having something on video. It grabs attention and retains it much faster and for longer.

Boosts Conversion Rates

Client feedback videos and testimonials can be just the push that a potential lead needs to click that “Buy Now!” button. Just embed it on your pricing or checkout page and watch as it brings in a lot more conversions.

Highly Shareable on Social Media

One advantage of having a library of video testimonials is that it can easily be repurposed as content for social media. We live in times where almost every brand has a social presence. And what better way to stand out than to build your own presence online?

Demonstrates Credibility and Expertise

Client video testimonials, especially those from high ranking executives, decision makers, and well-known industry leaders have the ability to generate more views and engagement. It will even help with brand visibility if these individuals share the videos as posts on their LinkedIn, Twitter, and other social profiles.

Versatility Across Marketing Channels

Just like repurposing for social media, video testimonials can be used in content for marketing purposes in email campaigns, online ads, newsletters, case studies, and presentations. This increases the usability of the content you’ve collected from just one source and gives you a better ROI on it.

Why Feedspace.io is the Ideal Solution for Video Testimonials

why feedspace is better for video testimonials

The benefits stated above are exactly what motivated us to build Feedspace, a one-stop solution for collecting, managing, and marketing testimonials. Especially video testimonials.

The tool follows a quick process and workflow to simplify the act of requesting and receiving video testimonials.

Get a Workspace:

To start off, as soon as you create an account with Feedspace, you are assigned a workplace. This is where you can access all the customer video testimonials you receive and interact with them.

Build Forms:

The next step is to start designing forms for different purposes. Feedspace allows you to create an unlimited number of forms. So, you can have different ones based on audience types or for collecting testimonials for specific features.

Request:

Now it is time to start requesting video testimonials from your users. Just finish building your form, and share the link to it through a simple copy and paste or through a QR code specially generated for your form.

Collect:

Once you’ve sent out your form you should start receiving testimonials almost instantly. These are collected and arranged in your workspace, which will have further sections for testimonials collected from different forms.

Manage:

Right from the comfort of your Feedspace workspace you can manually add, delete, or even modify the identifying details of your testimonials. Identifying details refer to data associated with the testimonial like the user’s name, their company, their designation, etc.

In addition to this Feedspace has a few other features that make it even better. Like,

An easy-to-use interface:

A very simply designed interface with clean layouts. This allows you to start using it as soon as you’ve created an account, without having to go through a tutorial or guide.

Multi Platform Support:

Import any existing video, audio, or text testimonials you have from leading platforms like G2, Trustpilot, Facebook, and Google.

Round-the-clock support:

Feedspace’s support team is available 24/7 for any and every form of support, no matter the issue, big or small. Just drop us a text!

SEO Advantage:

Google absolutely loves content that is candid and generated by someone on the internet. So it’ll favor your website when it sees that you have testimonials featured on your website with original content in it.

We’ve even got enterprise plans for businesses that require something curated and tailored to their needs and requirements. Want only certain features and not some of the others? No problem! Let’s find a way to work together. Just reach out to our support staff.

But that’s not all. Feedspace isn’t just for the big brands and organizations. We even serve customers across a wide range of other areas like freelancers, small businesses, local stores, non-profits, and NGOs. Just ask for more details!

Steps to Start Using Video Testimonials

how to use video testimonials

You can get started with Feedspace and start collecting video testimonials in just a few steps.

Sign Up:

Go to our sign up page and use any email or a Google account to create an account.

Get Onboarded:

Once in, you will be given a quick Feedspace walkthrough. You’ll get both a new workspace and a dashboard just for yourself.

Build Forms:

Design your very own video testimonial forms with Feedspace’s form builder. You can have a new form up and ready to start using in under five minutes!

Start Collecting:

Share the form as a QR code or through the link provided and let your users start sending in those testimonials!

Manage:

Access and interact with all your testimonials anytime, anywhere from your Feedspace dashboard!

And that is all. Setting up and using a Feedspace account to start collecting video testimonials is that easy. No prior technical knowledge or expertise needed. Just plug and play!

Conclusion

It is said that 44% of marketers spend more than $15,000 on a single testimonial video made by external agencies. That is a large spend to collect something as simple as video testimonials. Something that can easily be achieved just by you and your team managing a Feedspace account. How many times have you considered gathering content for marketing initiatives? And how many times have you actually acted on it? The process can feel long, drawn out, and complex if you don’t know where to begin.

Sign up for a free Feedspace account today. Let’s create your first form together, and get you a whole library of video testimonials!

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Rahul Pai
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