People think email is outdated. It’s not. If anything, it’s still the most personal space on the internet. When you’re figuring out how to collect testimonials, email is still your best friend. It’s simple, direct, and doesn’t feel like a public shout for attention.
People open it on their own time, which already gives you a small window of focus. So instead of chasing replies everywhere, build a small, smart email testimonial campaign that actually gets people to talk.
Segment before you hit send
This is where most people mess up. They just blast the same message to everyone and then wonder why no one replies.
Use email segmentation for testimonials. It doesn’t need to be complicated. Just divide people into three groups:
- New customers who can share early impressions
- Old customers who have results to show
- Repeat buyers who already love what you do
Each group deserves a slightly different message. That little bit of personalization goes a long way.
Read more: How to Ask for a Testimonial (10 Email Templates Included)
Timing is everything
The best time to send a testimonial request email is when the project is fresh in their mind.
If you just finished a job, delivered a product, or solved a big pain point, ask then. People remember emotions more than details, so that moment of satisfaction is gold.
Wait too long, and the excitement fades.
Write like a person, not a company
This one’s easy to spot. Most email campaigns for testimonials sound stiff, like a government notice.
Here’s what not to write:
We kindly request you to submit your testimonial using the following link.
Instead, try this:
Hey, we loved working on your project. Mind sharing a few lines about your experience?
Same ask, totally different energy. Keep your tone human. Talk like you would to a friend. That’s how you make effective testimonial emails that people actually reply to.
Add small personal touches
Don’t just say “please share your feedback.” Show them you remember what they said before.
Something like:
You mentioned how the dashboard update saved you hours each week would you be open to turning that into a short testimonial?
That’s how you turn a random email into something meaningful.
Read more: What NOT to ask while taking user Feedback
Follow up gently
People are busy. They forget. So send a testimonial follow-up email a few days later.
Keep it chill:
Hey, just following up in case you missed my last note. Would still love to feature your thoughts.
If they don’t reply after that, let it go. Testimonials should come with willingness, not pressure.
Use automation, but keep control
Automation helps, but don’t let it make you sound like a bot. If you’re using HubSpot, Mailchimp, or Feedspace, set up triggers to send reminders and thank-you notes automatically.
Track who opened, clicked, or replied. It keeps your testimonials via email organized without you losing that personal touch.
Read more: Why Testimonial Pages on Websites Are Essential for Building Trust and Boosting Conversions
Measure the right things
Don’t stress over how many emails were sent.
Look at what actually worked instead:
- Open rate (did the subject line get attention first?)
- Response rate (did the tone feel right?)
- Testimonial conversion rate (did you actually get usable testimonials?)
That’s how you improve your email sequence for testimonials with data that matters.
The bottom line
Getting testimonials through email campaigns depends on timing things well and using common sense in simple factors.
So before overthinking, send that one small email today. Because great testimonials don’t come from forms. They come from conversations. To do all of this at ease, try Feedspace now.
