Overview
It can be puzzling when your Feedspace form automation emails are not reaching your customers, and the good news is that the cause is almost always a simple setting that is easy to fix. This article covers the four most common reasons automation emails do not send and shows you exactly what to check and adjust. After working through these steps, your emails will be on their way.
Common Reasons Automation Emails Are Not Sending and How to Fix Them
Reason 1: Automation Is Not Activated
The most frequent reason emails are not sending is that the automation has not been turned on yet. Every form automation in Feedspace has an Activate toggle that must be switched on before any emails are dispatched.
To check this, open your Feedspace dashboard and navigate to the Automation tab for your form. Look for the Activate toggle at the top of the automation settings. When the toggle is on, it appears highlighted or in an active colour, confirming the automation is live. If it is off, simply click the toggle to activate it. Your automation will immediately begin processing eligible customers.
Reason 2: No Customers Have Been Added to the Automation Yet
Even with automation active, emails will not send if there are no customers enrolled in the sequence. Customers can be added to a Feedspace form automation in four ways:
- Manually: Add individual customer email addresses directly inside the automation panel.
- CSV import: Upload a CSV file containing your customer list to bulk-add contacts at once.
- Webhook: Connect a third-party tool or your own system to push customer data into Feedspace automatically when a relevant event occurs.
- Form submission trigger: When a customer fills out a connected Feedspace form, they can be enrolled automatically based on your automation settings.
Check your customer list inside the automation panel. If it is empty, add customers using any of the methods above and the sequence will begin sending to them according to your configured schedule.
Reason 3: The Email Sequence Has Zero Emails Configured
An automation sequence with no emails added will never send anything, even when it is active and customers are enrolled. Navigate to the Email Sequence section of your automation and confirm that at least one email step has been created.
If the sequence is empty, click Add Email to create your first step. Give it a subject line, write your message body, and set the send delay (for example, send immediately or after a set number of days). Save the step and your sequence is ready to run. You can add as many follow-up emails as you need to build out a full sequence.
Reason 4: The Email Field Is Not on the Form
For form submission triggers to work, Feedspace must be able to collect the customer’s email address. If the email field has not been added to your review form, no email address is captured when a customer submits, and the automation has no address to send to.
Open your form in the Form Builder and check that an Email field is present and set to required (or at least visible). If it is missing, drag the email field onto your form, save the changes, and publish the updated form. Going forward, every new submission will capture an email address that the automation can use.
What You Can Do Next
- Check the Activate toggle in your form’s Automation tab and turn it on if it is currently off.
- Add customers to your automation manually, by CSV import, webhook, or by ensuring your form has a required email field to capture addresses on submission.
- Open your Email Sequence and confirm at least one email step exists with a subject, body, and send delay configured.
- Use the preview and test feature to send a test email to yourself and confirm the full sequence is working before your next campaign goes out.
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