How Do I Follow Up with Customers Who Have Not Submitted a Review?

Most people who intend to leave a review simply forget. A single well-timed follow-up can double your response rate. This guide covers how to follow up effectively using Feedspace Automation, without being annoying or damaging the relationship.

What You Can Do

• Double your review response rate with a single well-timed follow-up
• Automate follow-up emails so no customer falls through the cracks
• Send a personal message to high-value clients for a much higher success rate
• Know exactly which customers have not responded using the Automation contacts list

Method 1: Automated Email Sequence (Recommended)

The cleanest way to follow up is with a Feedspace Automation email sequence. Set up two emails:

1. Email 1 (Day 0): The initial review request sent immediately when the customer is added to the automation. Keep it warm and personal.
2. Email 2 (Day 4 or 5): A short reminder. Acknowledge they may have been busy: “I wanted to make sure the link worked for you. It takes about two minutes and your feedback means a lot.”

Feedspace sends both emails automatically without any manual action. The Professional plan supports up to three emails in a sequence.

Method 2: Personal Follow-Up Message

For high-value clients or relationships, a personal follow-up outperforms any automated email. Send a direct message, email, WhatsApp, or LinkedIn, five to seven days after the initial request:

“Hi [Name], just wanted to follow up on the review link I sent last week. No pressure at all, if you have two minutes, it would genuinely help me a lot. [Link]”

This works because it feels human, not automated. Most clients respond within 24 hours.

Method 3: Mention It on a Call

If you have a regular check-in or follow-up call with the client, mention it in passing: “I sent over a quick review form last week, did you get a chance to look at it? It only takes a couple of minutes.” A verbal ask in a live conversation almost always gets a yes.

What NOT to Do

• Do not send more than two follow-ups. A third message feels like pressure and damages the relationship.
• Do not chase clients who have gone quiet after a difficult project or negative experience.
• Do not use guilt or urgency (“This is my last ask!”), it creates the wrong dynamic.

Common Questions

How do I know who has not submitted a review yet?

In the Feedspace Automation tab, the contacts list shows each customer’s status in the sequence, which email they received and whether they have submitted a review. Use this to identify who needs a personal follow-up.