How Do I Send Customers to My Feedspace Form Automation via Webhook?

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Last updated on July 20, 2026

The incoming webhook lets any external tool enroll customers in your Feedspace form automation by sending a simple HTTP POST request. When a new customer signs up, makes a purchase, or completes any trigger event in your other tools, those tools can POST the customer’s name and email directly to Feedspace, no manual imports needed. The customer is added to your contacts list immediately and enters the email sequence on the configured schedule.

What You Can Do

Automatically enroll new customers from any tool or app that can make HTTP POST requests
Connect custom-built apps or backend systems using the provided endpoint and credentials
Eliminate the need for CSV uploads or manual entry as customers are added in real time

1. Find Your Webhook Endpoint

Log in to Feedspace and go to Forms in the left sidebar.
On the form card, click the Edit (pencil) icon to open the editor, then click the Automation tab.
In the Who should we email? section, click Add customers.
Select the Incoming Webhook tab.
Copy the endpoint URL shown: https://api.feedspace.io/v3/contacts

2. Get Your API Credentials

The endpoint uses Basic Auth. You will need two values from your Feedspace workspace:

Username: Your Feedspace API Key
Password: Your Feedspace Secret Key

Find both keys in your Feedspace workspace by opening the Automation section from the left sidebar, then the API tab.

3. Configure Your HTTP Request

In whichever tool or app you use, configure an HTTP POST request with the following:

Method: POST
URL: The endpoint shown in the Incoming Webhook tab in Feedspace
Authentication: Basic Auth using the API Key (username) and Secret Key (password) shown in the same tab
Body (JSON):
- name: the customer’s name
- email: the customer’s email address

4. Test the Connection

Trigger a test event in your tool to send one customer to the endpoint. Check your contacts list in the Feedspace Automation tab, the test contact should appear within a few seconds. A successful POST returns a 200 OK response.

Common Questions

Does this endpoint add contacts to a specific form or to the whole workspace?

The /v3/contacts endpoint adds contacts to your workspace-level contacts list. Once added, they are available to any form automation in that workspace that has them in scope based on tag filters.

Where do I find my API Key and Secret Key?

Open your review form, click the Automation tab, go to Add customers, and select the Incoming Webhook tab. Your API Key and Secret Key are displayed there, ready to copy.

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