Did you know? Online testimonials are crucial for 78% of Americans when making product-buying decisions.
Because they affirm the legitimacy of your business and attest to its functionality. But the challenge lies in gathering these valuable endorsements. So, how to overcome this? This blog explains!
To master testimonials, let’s first understand why they are critical to online credibility.
Testimonials are strong endorsements. They reflect customers’ opinions, satisfaction, and experiences with a product, brand, or service. They are a form of social proof – virtual word-of-mouth recommendations that help customers trust.
Testimonials are of various types. This includes videos, case studies, and more. Let’s study a few of them in detail:
1. Written Testimonials: Text-based testimonials are the most traditional form. These can be in the form of letters, emails, etc., expressing satisfaction level.
2. Videos Testimonials: Video testimonials add a personal touch that connects with potential customers.
But how can you design them?
There are plenty of video designing tools in the market. But none of them can beat Feedspace’s intuitive video feed.
3. Interview Testimonials: Picture this like a chat on a podcast, article, or a part of a webinar where your customers are the stars! They go beyond just a regular testimonial and turn into storytelling sessions.
4. Social Testimonials: Social testimonials come in the form of tweets, YouTube or TikTok videos, and Facebook or Instagram posts. They serve as virtual endorsements akin to cheers from the crowd. Thus, with their quick, authentic nature, social testimonials have the power to create a buzz around your brand.
5. User Reviews : These offer real-time feedback from customers who have already used a product or service. They often include star ratings that influence potential buyers
Why stick to only one? Try mixing up various testimonial styles that create a diverse story. It’s like assembling a group of voices, adding something special to your brand story.
Testimonials are important for a variety of reasons, such as:
Testimonials are a powerful force in the online marketplace and for a good reason. They aren’t just endorsements but stories of satisfaction your customers share. This helps build trust by providing potential customers with real insights that resonate with them.
Testimonials are more than words; they are real stories of people benefiting from your business. These stories evoke emotions and connect your brand with potential customers.
Testimonials play a key role in influencing potential customers to make positive decisions. People who read about others’ positive experiences with your brand consider it more reliable. This positive reinforcement can sway hesitant customers towards choosing your business over competitors.
And you know what? Feedspace offers customizable feed forms for seamless collection, management, and feedback sharing. This is a great way to get started. Isn’t it?
Choosing the right platforms for testimonial collection is vital. Go where your audience is the most active. And for this, you can use personalized email surveys, social media channels, or unconventional methods.
The art of crafting questions lies in extracting meaningful responses. Encourage customers to share detailed experiences. Also, ask them to highlight the specific aspects of your product or service that they admire.
Let’s understand this with two types of testimonials, with a good and bad question each.
Good Question: “Can you share a time our product helped you?”
Explanation: This question asks for specific examples in testimonials. This makes it more interesting for potential customers.
Bad Question: “Do you like our product?”
Explanation: This question is too simple and may not gather detailed responses.
Good Question: “Tell us about a time when our customer service team made a difference?”
Explanation: This question prompts customers to provide specific details. These details highlight the exceptional quality of your customer service.
Bad Question: “Did you have a good experience with our customer service?”
Explanation: This question is too general. We want customers to share specific instances highlighting our exceptional customer service.
In short, ask questions that get detailed and interesting answers. This way, you’ll have strong testimonials for your strategy.
Timing is crucial when seeking feedback. By gathering feedback at the appropriate time, you can capture the customer’s thoughts when they are most involved and their experience is recent. This ensures that the testimonial is authentic and reflects their genuine experience, as in the Text Feed. This feature allows you to gather opinions through social media, QR codes, and website embedding.
Customers are more likely to provide testimonials if the process is convenient. Making it easy for them to share their experiences, thus ensuring a higher participation rate. This involves eliminating any hassles in the testimonial submission process, allowing customers to express their thoughts effortlessly.
Customizing templates helps you shape questions and aesthetics that mirror your brand’s identity. This ensures that testimonials feel authentic and connect more effectively with your audience.
Note: Feedspace offers amazing templates to personalize and overcome creative blocks. Don’t wait; grab them now!
How to Make Testimonials Work for You: Pro Tips
