‘The best platform’, ‘the number one solution’, ‘the only product you’ll ever need’….. And so on. We hear these things daily from businesses. But hearing that doesn’t cut it anymore. The consumers want more. They want to be able to trust a business. They want to see proof. Basically, they want video testimonials.
Welcome to the ultimate guide on how B2B video testimonials can revolutionize your marketing strategy. In the fast-paced digital times, establishing credibility and building trust is paramount for B2B businesses. However, traditional marketing tactics often fail to capture the attention and trust of today’s smart decision-makers.
What do you do whenever you are about to purchase something? Well, 92% of people check out reviews online before purchasing anything. Furthermore, more than 60% of customers say they read Google reviews before making a purchase online.
